What are the publics included in the microenvironment

Enterprise internal public, enterprise's external public. The public in the micro-environment refers to the real or potential impact on the realization of the enterprise marketing objectives of the groups and individuals, including: the enterprise's external public, such as the media public, the government public, the public associations, the financial public, etc.; the enterprise's internal public, i.e., the enterprise's internal workers, shareholders and managers. Marketing micro-environment includes the enterprise itself and its suppliers, competitors, marketing channels, customers and the public and other elements.