What does social new retail mean? The difference between social new retail and traditional WeChat business

Simply put, the new social retail model is to use the trust relationship between social tools and users to form a closed loop of traffic, thus facilitating transactions.

Social e-commerce socialization is ahead, as the name implies, it is social as the core. But in the final analysis, social new retail is a retail way, and the final result is not only social, but also real sales. Social new retail is based on trust between people. A kind of retail mode produced by the connection between people. Compared with an advertisement and a friend's recommendation, people are often moved by the latter.

Advantages of social new retail:

1, mode innovation

Trust is the most difficult thing to establish in social new retail, followed by service ability. Only sign contracts with brands or agents designated by brands to ensure that all cooperative goods are genuine and low-priced; Solve the most difficult user trust problem of social e-commerce by strictly controlling brand supply.

2, accurate positioning

In the third, fourth and fifth tier cities, due to historical reasons, the penetration of the retail industry is not enough, resulting in a large number of high-end consumer demand in this market can not be met. On the one hand, the information circulation in the Internet era is convenient, and a large number of waist people who love famous brand goods have precipitated in the third, fourth and fifth tier cities; On the other hand, the uncertainty of the market often leads to the brand chamber of commerce to generate a large amount of inventory, which grows rapidly on WeChat by relying on precise positioning.

Step 3 set up barriers

The battle of fresh and new retail between giants is deadlocked, except for conceptual innovation, which is not sufficiently differentiated from potential competitors. Another reason is that there is no barrier between these new retailers. The more entrants, the fiercer the competition and the worse the living environment.

Build a consumer-centered business model, reconstruct the relationship between brands and consumers, and change from supply-demand relationship to community relationship, so that the new retail model can gain a competitive advantage. Combine the business structure of the enterprise to upgrade the omni-channel, and realize the socialized new retail model of online and offline channels, digital users and intelligent marketing. Building a community economy means building a community economy system around brand users, deeply operating the user community, transforming users into brand assets and improving retail efficiency.

The difference between social new retail and traditional WeChat business;

1, different sales results

The traditional WeChat business has a single product form, and many products will not have a second transaction rate after being purchased once, and the product repurchase rate is low; E-commerce platform can meet the different needs of many customers because of its diversified products, so its sustainability is relatively high, the repurchase rate is much higher than that of traditional WeChat business, and the conversion rate of fans and users is high.

2. Different product models

Wechat business generally focuses on delaying brands or products, and completes sales from superiors to subordinates through multi-level distribution mode, mainly to sell the same product to more people; The e-commerce platform focuses on building a comprehensive commodity supply chain, covering a wide range of commodities. The platform pays attention to the quality and richness of commodities, gives users more choices, and realizes the mode that one person buys multiple commodities at the same time.

3. Different operation modes

The traditional sales model of WeChat business is that the superior presses the goods to the lower level, and each level stores the goods and sells them to the next level; The social new retail is an e-commerce platform that undertakes inventory, warehousing, logistics and after-sales related services. Distributors can get a certain commission share just by recommending links to share product information.

4. Different ways of thinking

The traditional WeChat business pays attention to the thinking of selling goods, recruiting agents offline through different channels, and then selling goods offline, but subordinates continue to recruit subordinates to expand offline sales; The new retail focuses on users, strengthens user interaction, attaches importance to user experience and evaluation, and improves users' repurchase through services.

5. Different reward methods.

Wechat business generally combines financial rewards and spiritual rewards, mainly because the rewards between distributors can well involve end users, and the WeChat business reward system is mainly to let distributors ship better; The social e-commerce platform pays attention to everyone's reward. Through online and offline training, members are trained professionally, and through continuous interaction, the stickiness and activity of users are improved, and the frequency of purchasing goods is increased.