How to do the whole network promotion?

Internet era, many companies will focus on marketing to the line, the use of multimedia channels on the network to promote, so as to break the single stagnant state of enterprise marketing. But want to get online market share, not overnight so simple, need to operators of the whole network marketing and promotion and a more detailed and comprehensive understanding. Only rich marketing and promotion mode, the whole operation, expanding channels to seize the user's mind, in order to better marketing and promotion, increase the user to ultimately realize the purchase of the conversion. How to do the whole network marketing? First, the whole network marketing how to do? 1, to determine the marketing objectives: to determine the network marketing is to promote the company's brand, or to promote the name of the product. 2, to determine the target group and consumption habits: in the promotion of the company or product before, we have to determine their own target customers, as well as the consumption of the target customers, only in this way to achieve the effect of accurate attraction. 3, choose the enterprise suitable for the promotion. Now there are many ways to promote, not all the way to promote is suitable for each enterprise, under the premise of limited manpower and funds, we can optimize the promotion. Second, the whole network to promote what promotion methods? Search engine promotion for the search engine should know some of the domestic Baidu, 360. Sogou, etc., Baidu is the highest percentage of domestic traffic platform, is one of the most popular search engine platforms; followed by 360 search and Sogou, the reason why they can become one of the three major search engines in the country, there is part of the reason why the 360 search has a 360 antivirus, and Sogou has a Sogou input, and the 360 search has a 360 antivirus, and the Sogou input. And Sogou has a Sogou input method. Search engine promotion is divided into two kinds: seo optimization: the use of search engine rules and algorithms to improve the natural ranking of the enterprise website in the search engine. This way can be a very small cost, show and click are free, 24-hour automatic online access to traffic, but the difficulty is also relatively large, after all, it is free.SEM bidding: this way is relatively simple, straightforward and direct is to spend money to buy the first page rankings, the effect of the speed of fast, significant flow, but the cost is relatively high, suitable for the budget and the brand category of enterprises. So enterprises can choose according to the strength of their own enterprises which promotion methods, set their own product keywords, and then keyword promotion. Of course, there are many foreign search engines, such as Google search, Yahoo search, bing, etc., are also the mainstream of foreign search engines, but the free flow of foreign countries than the domestic to do a little better, but the effect is not too good. So there are many search engine promotion platform, the specific choice can be based on the enterprise's own business. High flow of B2B promotion now there are many enterprises are registered B2B platform and upgrade members, because the B2B platform flow and authority are relatively high, the enterprise can get a lot of orders; like Huicong, Marco Polo, etc., there are a number of industry platforms China Manufacturing Network, a call for a hundred Ying, Chinese suppliers, etc.; enterprise sellers to establish their own store, and release related products, get a good ranking, when the enterprise buyers have the relevant needs, you can When the enterprise buyers have related needs, you can browse through the relevant information directly and the seller to produce contact or online message, both efficient and convenient! Self-media promotion with the continuous popularization of the mobile Internet and high-speed development, unlimited traffic open, mobile traffic continues to increase, and even for the pc several times, people for simple, fast, fun and entertainment needs also increased. Self-media content is not fixed, which is divided into many areas, such as the field of the Internet, the field of society, the field of finance and economics, etc., the enterprise can be through the microblogging, public number, Baike number, headline number of such a high-flow platform, seize the field of their own specialties, publish relevant information, in order to promote their own, but also have a certain amount of income. Short video promotion short video is a way of Internet content dissemination, and with the emergence of the Netflix economy, the gradual rise of short video, such as Jitterbug, Racer and so on once became one of the hottest short video platforms in 2019, but slowly and gradually short video from the entertainment commercialization, such as the Netflix live with goods, and so on. So enterprises seize the short video dissemination speed, wide coverage, low input cost, and video content simple features, began to put advertising according to the product above, the form of advertising is also a variety of, and the effect is also very good, favored by many enterprises. Blog forum promotion blog forum is a blog to disseminate corporate information, the primary condition is to have a blog with good writing skills, especially when the release of the article blog is a certain influence in a certain area of the characters, the article released is more likely to attract attention, attracting a large number of potential users to browse. But at the same time to do blog, forum marketing, must emphasize the product promotion to "invisible", the blog forum content to achieve precision, with guidance, do not want to do, in order to effectively guide the company's potential customers to buy the company's products and services. Question and answer promotion to the question and answer platform, may be the most contact, like Baidu know, Zhihu, etc.; for example, you encounter a problem, but they can not be solved, our first thought is to ask the "lady of the house", to explore the answer they want. Not only that, for enterprises, the Q & A platform can also play a role in understanding the good and bad of the enterprise, indirectly can improve the visibility of the enterprise, but also to the product to do the corresponding word of mouth, so as to establish and strengthen the sense of trust, and promote the customer's desire to buy, so the role of Q & A promotion is still very much. Positioning and budget of any enterprise intends to do a good job of promotion, must be built on the premise of recognizing their own situation. Businesses must be aware of their own situation and the current market demand, based on this to build the whole network of promotional marketing. Recognize their own product positioning and promotion of the goal, we actually want to sell goods to whom? How to plan the size of the input budget? These are the purpose of marketing. Especially the budget is very important, now there are two types of network marketing budget in the industry, one is a free platform, the other is paid. The former need to spend a lot of energy and time within the company's staff, the effect is not big; and the latter is to save the front of the human investment, capital investment is larger, the effect is obvious. Marketing channels to choose the right here we want to mention the whole network marketing is actually divided into a variety of, it contains word of mouth, soft text and other forms of marketing platforms. Many enterprises choose to plan all of these in their own promotion, but in fact this practice does not work, because some channels are not suitable for some enterprises. The only good strategy to win maximum revenue is to find the right promotional platform for you. For example, if you intend to enhance the traffic of a certain platform of e-commerce, then it is necessary to do a good job of natural optimization, or fine advertising. For large brands intend to maintain their own reputation, it is necessary to use video advertising and other emerging channels for promotion. From this we know that each of these channels has its own purpose and can not be chosen at random. Finding a professional marketing platform to get the whole network marketing, then you need to businessmen to find a professional team to cooperate. Only in this way can the enterprise better promote the brand. But enterprises are often difficult to recruit such a professional team by themselves, and choosing a third-party professional platform can achieve such an effect. However, it is necessary to choose a formal professional team, specific screening to see the reputation. The emergence of each new channel represents a step forward in network marketing. This also means that one move to eat all the days, the era of one marketing jianghu no longer exists. Of course, you want to do a good job of network marketing can try to start from the following five points: 1, analysis of consumers because the behavior of the past inference of future behavior is more direct and effective. In integrated marketing communications, consumers can be divided into three categories: 1. loyal consumers of the brand; 2. loyal consumers of other brands; 3. wandering consumers. To use consumers and potential consumers as much as possible, behavioral information as the basis for market segmentation, I believe that consumer "behavior" information than other information such as "attitudes and intentions" measurements are more able to clearly show what consumers will take in the future. The so-called contact management is that enterprises can communicate with consumers at a certain time, place or occasion, which is a very important topic in marketing in the 90's. In the past, when consumers would actively look for product information, it was more important to decide "what to say" than "when to contact consumers". Deciding "what to say" was more important than "when to contact consumers". However, in today's market, due to information overload and a wide range of media, the "noise" of interference has increased dramatically. The most important thing now is to decide "how and when to engage with consumers" and in what way. Developing a strategy means communicating the right message for the right contact management, and then setting clear marketing objectives for the integrated marketing communications program. For most companies, the marketing objectives have to be right on target and must be digital in nature. For example, for a brand that is good at competing, the marketing objectives may be the following three aspects: 1. to stimulate consumers to try the brand's products; 2. to actively encourage consumers to continue to use and increase the amount of consumers after the trial; 3. to promote his brand loyalists to switch brands and build up the brand's loyalty. 4. to confirm that the marketing tools if we will be the product, the price, the access to the product is considered to be the elements of the communication with the consumer, the integrated marketing communications planner will have a clear message to communicate with consumers. Integrated marketing communication planners will have more diverse and extensive marketing tools to complete the plan, the key lies in which tools, which combination of the most able to assist enterprises to achieve the communication objectives. 5, means of communication The last step is to choose the means of communication to help achieve the marketing objectives of the means of communication, the means of communication used here can be infinitely wide, in addition to advertising, direct marketing, public relations and event marketing. In fact, product packaging, merchandise display, store promotions, etc., as long as the method that can help achieve the marketing and communication goals, are powerful means of online marketing. 1, the number of customers is limited. a) For 99% of startups, the number of your target customers is "infinite". b) For 99% of startups, the number of target customers is "infinite". c) For 99% of startups, the number of target customers is "infinite". d) The number of target customers is "infinite". This is relative to the strength of the startup, scale, brand size. b) That is to say, in China, 99% of startups as long as you do a good job of a very small segment of the customer base, do a good job of a very small track, startups can live a very nourishing, and the "market capacity" is infinite! Because China's population is too large, the market is big enough, not to mention doing global business. c) But, by the same token, 99% of the startups, the real number of customers is very effective. d) With Chairman Mao's philosophical saying: "Strategically despise the enemy, tactically pay attention to the enemy". For startups, "the number of target customers is infinite, and the number of real customers is very limited". e) What startups need to do is to try to have more real customers, seize these real customers, maintain these real customers, and let more "target customers" and "potential customers" become real customers. ", intentional customers into real customers, pay customers. f) All the marketing strategy of the startup, the starting point is here! g) Many entrepreneurs confuse the "target customers" and "real customers", you think the Most of what you think of as "target customers" are not real customers; startup marketing strategy must be based on "real customers" to develop and promote! 2, give up the thin margins. a) Startups can not do a large number of customers, can not form a scale effect. b) Startups can not do a large number of customers, can not form a scale effect. c) Startups can not do a large number of customers, can not form a scale effect. Therefore, startups must give up the "thin profits and multi-selling". b) thin profits and multi-selling in the early days of reform and opening up, in the extreme shortage of supplies, the supply of goods exceeds the demand, there is room to survive. Because the product "no worries about selling", the demand side is "infinite", so as long as there is a penny profit, the company can also sell, and the company's overall profit will be very scary. However, this era has passed! c) Most of the startups, product immaturity, brand did not shape, low market share, weak competitiveness, the company has only a small number of customers, the company does not have any capital, there is no qualification to talk about the "thin profits and high sales". d) Internet capital enclosure era, large-scale subsidies, huge losses, and the company has been in a deformed era, the company has been in a deformed era. This is a monstrous era, and is no longer the mainstream of the market. 3, single product profits must be high. a) The goal of the startup is to make money. b) Startups have a limited number of customers, high operating costs, so most of the startups, we have to sell high-price products through unique products, technological innovations, selling high-margin products, so that the company has money to make money, can survive, can develop! c) Startups are more suitable for innovative, high value-added and high profit margin products. This is also the way for China to move from a "big country" to a "strong country". 4. Occupy a price range. a) Existence is reasonable. b) Each industry and each field, there are different price points and different gradients of products. c) Startups need to occupy a major price range. d) Startups need to occupy a major price range. e) Startups should be able to make a profit. a major price range. d)For example, cell phone brands, within 500 yuan, 500-1000 yuan, 1000-2000 yuan, 2000-4000 yuan, 4000-6000 yuan, 6000 yuan or more, each different price range, there are different mainstream cell phone brands. Clothing, catering, milk tea, drones, sweeping robots, air purifiers, TVs, refrigerators, flooring, hoods, software, and nothing else! e) Once the price range of the startup is determined, the probability is that it will be difficult to change again. So it needs to be careful.5. Constant testing to find out the most suitable uniform pricing. a) Price is the most core of a company's marketing strategy. b) How do startups price their products? Must be after constant combat, testing! c) Each successful startup has a unique, based on the actual test out of the business model. Before the model is established, startups need continuous, low-cost, small-scale testing. d) After the model is established, startups have a clear pricing system. At this time, the most appropriate pricing strategy for startups is unified pricing! 6, more platforms, more integration of resources, the establishment of a broad united front, the flow is king! a) Startups to develop a marketing strategy, we must be good at integrating the resources of all parties. Establish a broad united front, find more and better quality partners, form a stronger "interest **** the same body". b) Interests, is always the best business competition in the bond and support. c) Startups can make use of more platforms. Now there are many platforms in China such as BATJ, startups should not think of doing everything themselves, what interests are to be accounted for by themselves, which is not right. d) Traffic is king, which is very reasonable. With traffic, startups then do a good job with products and services, then the probability of entrepreneurial success is greatly increased.7. Sales is the best brand advertising. a) In the new marketing era, the role of traditional TV, newspapers, elevator buildings, outdoor advertising is getting smaller and smaller, and the cost is getting more and more expensive. Most startups don't have the money to do this kind of advertising, and it's a serious waste to do it. b) In the new marketing era, the development of self-media and new media is very fast, and it's more suitable for startups. c) Startups should always keep in mind that the sales volume is the best brand advertising! Find more partners, more products to show their faces, more customers to buy and use, this is the best brand advertising. 8, reduce sales techniques, standardization, so that customers come to the door on their own initiative. This is the way of the king! a) The traditional sales model is outdated, can not keep up with the times of the traditional sales staff "and expensive and incompetent", is rapidly being eliminated by the market. b) The new era, startups are trying to figure out how to do a good job of the product, do a good job of publicity, so that the customer initiative to come to you; the development of a unified national pricing policy, do not pads, do not! Bargaining, reduce customer doubts and entanglements, reduce the difficulty of sales, "selling goods to find people who know what they are doing", standardized prices, policies, more in line with the needs of customers in the new era! In short, the whole network to promote not only on the Internet to expand brand awareness, enhance the word of mouth, the enterprise on the Internet will also bring users a certain credit base, the enterprise to do promotion in the Internet era is necessary.