Trouble recommending a few books on marketing know-how

1, "Sales Psychology" from the psychological point of view of the interpretation of sales activities, involving psychology and marketing two disciplines of content, to sales activities as the main line, with the relevant psychological terminology, systematic and scientific about the application of psychology in sales activities. Through a large number of psychological principles, psychological experiments, sales cases of practical work, interesting sales stories and historical allusions, The Psychology of Selling comprehensively and vividly describes the three aspects of the mindset of the salesperson, the psychology of the customer, and sales strategies.

2, "absolute closing sales talk" is a 2010 Guangdong Provincial Publishing Group, Guangdong Economic Publishing House published books, the author is Zhang Qian, the book introduces a number of sales talk.

3, "Marketing Warfare" is a book published by China Finance and Economics Press in August 2002, written by (U.S.) Ai Rees, Jack Trout.? The book is known as the U.S. business community of corporate marketing, "War Theory", the book focuses on the marketing campaign in the four commonly used strategic forms, such as defense, offensive, flanking and guerrilla warfare; for each form and put forward three should follow the principles, and how to apply these principles in the specific marketing campaign.

4, "Marketing Revolution" is a 2011 mechanical industry publishing house books, the author is a - Reese, Jack Trout. This book focuses on the brand new marketing theory triggered a revolution in marketing revolutionary thinking revolution of entrepreneurs.

5, "16 keywords of marketing" is January 1, 2014 mechanical industry publishing house published books, the author is Ye Maozhong. This book analyzes marketing from different aspects and different entry points.