How do exclusive physical stores do marketing promotion?

I am a professional in the planning of physical store marketing activities. At present, I have dozens of stores specializing in children's wear, and I also serve as the general manager of a children's wear enterprise, often helping our cooperative customers to plan activities. In view of this problem, I will talk about my personal views for reference only.

Generally speaking, shopping mall activity planning is divided into three steps:

1, Step 1: Attract customers: that is, attract a large number of customers to the store to participate in the event on the day of the event through pre-publicity. What needs to be achieved is that on the day of the event, the stores were crowded and lined up. In this way, activities can enhance the local influence of our shopping mall.

This table is the implementation schedule of marketing activities when we plan activities for stores, which is the promotion and customer storage module of activities.

In this module, we need to pay attention to several places:

1. 1, our target customer orientation: Please note that in any activity, we must accurately locate our target customers, and then attract customers to our store through the attraction mode. Because if you don't do a good job in this process, there will be people who come to the event on the day of the event to get free gifts to take advantage of small advantages.

1.2. Ways to attract customers: There must be a set of attractive products, gifts and words to attract target customers. And cooperate with our promotional copy to attract customers.

1.3, analyze your competitors clearly.

This table is a table for my own store to do Spring Festival promotion activities and analyze the surrounding competition.

As for ways to attract customers, we usually use about 25 modes, including voice and programs. Those who are interested can.