What are the advantages and disadvantages of driving taobao guest?

The advantages of opening taobao guest are fast delivery, high sales volume and fast DSR score, which can drive some traffic, clear the warehouse and pave the way for activities. The disadvantages of opening taobao guest are losing money, confusing crowd labels, no search weight, no effect, more after-sales, high refund rate, easy demotion and low repurchase rate. 1, fast delivery: Taobao customers have fast delivery and high sales. 2. The 2.DSR score is very fast: the description should not be lower than the average level of peers of 1.2%. So there is nothing wrong with our baby. 3. It can drive some traffic: taobao guest can actually drive natural search.

1. What are the advantages and disadvantages of driving taobao guest?

1, fast delivery

Because Taobao customers place orders quickly and have high sales. I suggest that you either don't do it or do it in the top 8 or 3 of the industry. Sales weight accounts for 27% of the search weight, and most of the sales weight is occupied by the top 8 or top 3 in the industry.

2, DSR score quickly pulled up.

DSR scoring is about description, logistics and service. Taobao guest's assessment is a description, and the description cannot be lower than the peer average 1.2%. So there is nothing wrong with our baby.

3. It can drive some traffic.

Taobao guest can actually drive nature search.

Step 4 clear

Be sure to choose the one with the highest profit in taobao guest as the main push, and then the whole store will push together.

5. Pave the way for activities

As long as you have high sales volume, dynamic red fever, no violation record for 90 days, monthly turnover of 250,000-300,000 yuan, evaluation of more than 2,000 yuan, buying on Taobao, special price every day, and gathering cost-effective activities, the pass rate is extremely high.

Second, what are the disadvantages of driving taobao guest?

1, the crowd tag is chaotic, and there is no search weight.

If the baby's search weight doesn't come up, directly operate taobao guest, and our baby's natural search will slowly reply to the natural search after all the sales in taobao guest are cleared.

Natural search can promote the ranking of collections, purchases, popularity, crowds, sales and keywords. The number of visitors searched by hand is 300/ day, or the single product analysis shows that it exceeds 100 words.

Through train can drive-collection, purchase, popularity, sales, crowds.

Taobao guest can drive-collection, purchase, sales and popularity.

1) through train pull: loss, guaranteed 300 hits per day, 14 days. Keep pushing when you make money.

2) taobao guest: In the case of making money, encourage everyone to start a group; If you don't make money, if the label is unstable, I suggest you continue to label it for 7- 14 days.

2. lose money.

For the big category-when your baby has no weight, you must not drive a taobao guest.

Therefore, taobao guest must not be opened in the early stage. When we operate the search, we have to bury the pit first. When our search operation is completed, it will be much smoother if we push the through train or taobao guest. Drive through train and choose low-cost drainage, while taobao guest chooses flat pushing. Pingtui neither loses money nor makes money.

For small categories-directly use taobao guest to push the industry category to the first place! This process may not make money, or even lose money.

First of all, we must clarify a concept. What is a small category? Small categories are ranked according to sales volume, and the eighth place is called small categories with sales volume not exceeding 8 thousand.

Generally, small classes are pushed by taobao guest. For short stories, high sales volume is king.

3, it doesn't work.

First of all, the subcategory is suitable for taobao guest.

For large categories, the effect depends on where your starting point is.

Why did taobao guest choose 7- 14 days for the promotion after the natural search transaction?

The main purpose of being a taobao guest is popularity, and now it has been included in the comprehensive ranking. The popularity ranking has 6 levels, and each level has 2 1 treasure.

Grade ranking is calculated on a single day, and weight stretching takes one week as a cycle. If our level is higher, it will bring us more exposure and traffic.

4, the refund rate is high, and there are many after-sales.

Mainly because the quality of the buyers is low. If it is a group, it doesn't matter how high the level is. In view of this situation, you can choose targeted promotion, and you must choose familiar Taobao customers to help promote it. If you have a team leader or something, and a Taobao team to support you, the effect will be better.

5, easy to downgrade.

Basically, it is because the sku was added temporarily, or the sku was changed after the promotion. It is recommended not to change the sku when you are in taobao guest. If it is the AB list, the details of our main map will not be reflected. If it is not the AB list, the details of our main map can also be reflected.

6. The repurchase rate is low.

First of all, this category should have a repurchase rate.