What are the main profit models of B2B

In the e-commerce carried out in full swing today, many traditional enterprises have also begun to test the waters of e-commerce, e-commerce as a second point of growth of interests. How do they make a profit? I will analyze for you the current domestic B2B enterprise main profit model.

The current domestic B2B e-commerce model includes two types, one is a large enterprise to build their own B2B e-commerce site to carry out e-commerce, the enterprise through e-commerce to reduce costs and increase sales, such as Haier, Lenovo, etc., launched the online purchasing and online distribution.

The other is a third-party e-commerce platform, China's small and medium-sized enterprises have more than 30 million, due to the limitations of the small and medium-sized enterprises own conditions, have a website of only more than 2 million.

With the continuous enhancement of SMEs' cognition of B2B websites, the vast majority of SMEs are going to carry out e-commerce through the third-party e-commerce platform for online marketing. Such as through the third-party e-commerce platform to publish and query the supply and demand information, and potential customers for online communication and business negotiations. Third-party e-commerce platform is divided into two types: comprehensive platform. This refers to e-commerce websites that can serve multiple industries and fields, such as Alibaba, NetSolutions, Huicong.com, Global Sources, China Suppliers, etc.; Industry Vertical Platform. Designated as e-commerce sites located in a particular field of specialization. Such as the China Chemical Industry Network, China Pharmaceutical Network, China Garment Network, China Textile Network, Mechanical and Electrical House, and so on.

The following are the main ways in which China's current B2B profitability model:

I. B2B profitability model - advertising

1, text ads: keyword text links to informational articles embedded in different colors of text

2, picture ads

3, dynamic ads flash, etc.

4, the advertising alliance to share the ads placed on well-known sites

5, e-mail advertising

6, business survey placement

Two, the B2B profit model--search

1, keyword bidding rankings, refers to the customer by searching for the keyword get the ranking.

2, hot words directly to the store or corporate website.

Three, B2B profit model - own product sales

1, such as Alibaba China suppliers, honesty

2, the industry's management software

3, the site membership level

4, the enterprise station

Four, B2B Profit model - value-added services

1, customer messages, cutting-edge information SMS services and e-mail services

2, senior business club fee-based services and offline services

3, excellent blog article access services

4, download e-magazine.

5, industry development reports

6, website data analysis reports

7, expert online information services.

8, Senhu publications

5, B2B profit model - trading

1, trading commissions

2, payment services

3, online business intermediary

4, online auctions

5, wizards bounty

6, logistics services. This to the late development of the Internet

Six, B2B profit model - offline services

1, network marketing planning

2, training

3, exhibitions

4, industry chambers of commerce, seminars, summits, etc.

5, group purchases

Seven, B2B profit model - business cooperation

1, the government, industry associations