How to make your own self media video

How to Make Your Own Self-Media Videos

How to Make Your Own Self-Media Videos, Today is the era of self media and an era of rapid development of information. In the previous era of traditional media, there was no Internet, and people were only able to learn about information from newspapers, magazines, radio and television. The following shares a tutorial on Shakeology for beginners.

How to Make Your Own Self-Media Video 1

How to be a self-marketer?

First, the self media beginners

1, what is the self media self media is their own personal media, to put it simply is to disseminate their own information channels, through the platform to disseminate their own want to disseminate the content, but also can be understood as a report on their own media.

Now there are a lot of self-media platform, as long as the self-media platform to continue to adhere to the release of wonderful content to attract fans and viewers to pay attention to your media account, when your fan base to reach the media level, you have the influence, you that time you can realize money to. Do self-media content expression can be divided into: graphic, video, audio. A cell phone and a computer can be operated, shooting pictures, videos, writing articles.

2, understand the rules of the platform self media platform has a lot, then you have to understand the various self media to send the text and video platform of some of the requirements, what can be sent what can not be sent, or at the beginning of the rules do not understand the possibility of being blocked. Be sure to be more familiar with the rules of the major platforms, in the content release and creation of a comprehensive understanding, or after the release, any problem, will directly affect the future weight and index, but also long-term impact on the account of the depth of the late development.

For example, the platform Baike belongs to the stricter, if a little careless in the release, it may be detected and deducted points.

Second, the self media platform

First of all, you have to figure out whether you want to do graphic or video, ready to do what platform. If it is to do graphic, currently more mainstream: public, Baike, Zhihu, Douban, microblogging, headline, small red book, penguin, big fish, Sohu, Netease, etc.;

Then if it is to do the video, currently more mainstream: Jitterbug, B station, fast hand, watermelon video, micro-vision, small red book and so on. Then if it is to do the depth, to create a personal IP, recommended public number + Zhihu + microblogging + Douban such a combination, from Zhihu, microblogging, Douban infusion to the public number, and slowly improve the viscosity, relying on the knowledge of the paid products or advertising to realize the realization of cash.

Third, the media must elements

1, content creation ability since the operation of the media, then to learn a lot of things, but must have the ability to create content. Yes, the first thing is to have to output content, there is a certain writing ability, the self media need content output, then there is a need to have a certain writing ability of people. Can write and dare to write, no matter how good or bad the writing is, do self media as long as you dare to publish your own opinion. To have the ability to continue to produce, to be able to adhere to a long time to do a good job of content output, is an important quality to become a good self media people!

2, learning to enhance the ability to do self media to continue to learn and accumulate new experience. Know how to change the way of thinking, as well as to have the ability to interact with the fans of the operation. Clearly express your point of view, create more quality content. To constantly go to learn new things, summarize their own shortcomings, where to improve.

If you say you want to do the type of video, you then have to learn to edit, subtitles, copywriting, video to take clips if it is their own shooting, you also have to learn how to shoot video.

Fourth, the operation of the foundation

Self-media operation is based on nothing more than these: title, content direction, layout, hot spots, graphics. The title and the article structure should echo each other, a good title should be able to meet the needs of the fans, but also close to the content of the article, but also attractive enough. Self-media in the content is more important, now is the era of content is king.

I'll give you a few directions for content creation:

1, you can share your campus life, such as: love, campus anecdotes, cultural differences around the world;

2, you can share the kind of dilemma of being in a foreign country, such as: expensive rent, personal safety, dietary discomforts, hard work and thrift study, but be careful to be optimistic and positive;

Typography, there are a lot of editors, you can discharge a variety of layout, i typography, 135 editor are very good, depending on personal habits. If you want to have a good readership and playback, chasing hotspots is the most effective and fastest way. So for self media creators, the ability to chase hotspots is a basic ability

V. Tips for attracting traffic

1, to find their own positioning

Now that there are many different types of self media platforms, when looking for a platform, you have to think more about the areas in which you excel, and then look for the right platform.

2, profit model

People engaged in self media operation can be said to be from all walks of life. Individual users generally want to become a traffic master, undertake advertising to achieve the purpose of cash; companies want to build their own image to expand the brand image of the enterprise to build. Then purposeful self-media operation, we have to do a good job in the operation of the content to attract more high-quality traffic, so as to achieve the ultimate realization of the purpose.

3, content is king

If the creators want to stand out in the case of many wolves and fewer meat, not only the need to continue to produce creative content, a better way is to be skillful in the operation of the media skills and creative techniques.

The quality and originality of the content is the core of the core, and the methods of creation and operation skills can make the quality of the content better spread and diffusion.

4, soft writing skills

rely solely on the creation of their own content is not enough to build as a brand marketing, or to be able to do so to receive advertising and other income, to be able to create a marketing type of soft writing skills is also an important learning skills in the direction of the creation of self media.

5, Baidu entry

Do Baike, headlines, Sohu and other platforms of the operation of the creator, can be Baidu and other search engines included, is an important way to expand traffic. And if you want to be included, not only to pay attention to the skills of creation, but also pay more attention to the quality of the content and keywords, images and many other aspects.

6, catch the current information

Every person has a curiosity of the mind, every person around the life, the things that happen are not the same, the creators want to continue to create fresh content, we need to observe and find more around the different things, learn to catch the daily hot events, it is easier to be relevant to the user, be more favored. This is a great way to get the most out of your work.

7, multi-platform publishing

Self-media platforms are many and varied, and creators can't limit their articles to just one platform, just one platform.

This is not only not conducive to maximizing article traffic, but also reduces the revenue generated by the article.

The creators can, first of all, start with a certain platform, and then go to other platforms to publish, which can amplify the maximization of traffic, but also multiple platforms can be profitable.

In short, if creators want to do a good job of self-media creation and operation, it is necessary to have more than just patience, but also need to be good skills and methods of creating content mining.

How to make your own self media video 2

A person, to do self media? How to make money?

01 , she is not suitable to do the public number

The story also has to start from the weekend last week, I picked up the spatula as usual, start the pot to boil oil, served a family lunch, and then wait for my daughter, little Cola ate and drank enough to take a nap, pick up the phone, ready to take a nap, and then go to continue the unfinished writing.

Opened the phone, I saw a fan friend Nanxi mother sent a WeChat message, the text is very long, sent more than 500 words, to the effect that do half a year of personal public has not been up, how to do good?

Nanxi mom in 2018 added me, before chatting off and on a few times, she is a full-time baby mother, the child and my family is almost the same size, in 2017 after the birth of the child took the initiative to resign at home, wanting to spend more time with the child.

She has a professional certificate as a dietitian and specializes in children's complementary foods and nutritional matching. She likes to share and has a desire to express herself, and has built a few moms' groups at home before, and many moms are willing to listen to her and will consult her on their own initiative.

In late 2019, she wanted to take the time to do self-media, to share her expertise, but also wanted to make some money to find more self-confidence, so she did this public number from scratch.

This is something that, with her permission, I shared.

I think Nancy's mom is a good fit for self-publishing.

With passion, expertise, and a willingness to share what she can, self-publishing can really amplify her talent and expertise, help her build confidence, and make money.

But I don't think she's a good fit for public.

On the one hand, she simply doesn't have much time to write articles by herself, and every time she writes, she is interrupted by a baby, which is really not easy;

On the other hand, the public is decentralized and relatively closed, with no distribution of traffic and fans, so to get growth, not only do we need to write articles well, but also have to keep doing attracting traffic and promoting the operation, which is too tough for her, and she simply doesn't have that much energy to accumulate a little bit.

At the end of the communication, I personally suggested that Nan Xi's mom could take advantage of being a stay-at-home mom with a baby, and with a doll, to do Jieyin - to record her and her child's good life and professional life.

She should be a better fit for Jitterbug!

02, your big career in self media starts from the positioning

Now every day, more and more people start to do self media, but a large part of the non-internet industry does not understand the self media at all, do not know where to start.

The vast majority of people are just confused that doing new media is to write articles to do public, and then day and night to start writing articles.

As a result, the reading volume has not been high, and the fans can not do it at all, in the difficult to continue, after continuing to give up.

Why do not do up? There are many reasons.

One of the important reasons may be that you are simply not very suitable for the public! May be more suitable for today's headlines of content distribution, may be more suitable for jittery voice short video, can also be suitable for Zhihu's Q&A ......

A person, to do self media, want to revenue.

Your first step, you have to be clear about their own positioning, there is no clear positioning is like shooting out bullets with no center of gravity.

To put it simply, think about 4 questions:

1) Who am I, 2) Who is my target audience, 3) What vertical content can I provide for them, and 4) What is the value of this content to them?

Before doing personal self-publishing, at least you should have a roughly clear direction. Why do many people do self media confused, is because there is no positioning, do not know the direction of the content, and do not know what to do.

For example, who are you? Entrepreneurs, college students, fashionistas, health advisors, baby moms, or music lovers?

What area of content do you specialize in? Business economics, emotional psychology, workplace socialization, dressing, or fashion and beauty, financial management, personal finance, or writing experience?

What kind of content are you going to do? News, emotional comfort, dry experience, or skill knowledge, inspirational stories?

What is the value of your content to users? Helping to grow, getting the latest information, or providing emotional ****ing, relieving anxiety?

Figuring this out is the beginning of self-publishing, so the next step is to write articles?

No, you need to find the right self-publishing platform for you.

For example, NanXi mom, her comprehensive situation is not suitable for public self media.

03, find the right self media platform

Now the self media platform is actually very much, just to name a few, there are dozens and dozens of platforms, each platform is like a different person, it has its own characteristics and attributes, want to go to do up from the media, want to start to earn money, you have to go to find the right platform.

The old thief briefly said that the current four most popular direction of the self media:

1, WeChat public number

WeChat public number is supposed to be the best self media platform to do personal branding, the highest value of the fans, with the WeChat ecological massive traffic, and the model has been very mature. People who want to do self-media will basically sign up for the public number, as long as they do it, they will not worry about cash, and they will be more free to take ads and sell their products.

But the biggest problem is that the traffic is increasingly concentrated in the big number, the public number of readers and fans are highly correlated with the number of millions of large almost all 100,000 +, the small number of basic a few hundred. Because the public number is decentralized, the flow is relatively closed, the trumpet will be very difficult to start, the traffic to get a little bit of simmering out of the overnight standout is basically unlikely.

The main way to cash: traffic main income, original article reward, background "in the text ads" function, advertising, knowledge pay courses, fan pay community, IP cash (book), sell their own products/services and so on.

2, today's headlines

Today's headlines is the public platform following the microblogging and a veteran of the self-media platform, also sitting in the massive traffic, the way to cash is also a lot of current, and of course, the most the biggest advantage is the personalized intelligent recommendation algorithms, is all the self-media platforms to do the best.

This recommendation mechanism for newcomers to appear more favorable, and from the beginning of the high threshold to the current novice period, if the content is high quality, even if the trumpet is often able to get considerable exposure, the output of 100,000 plus, millions of plus explosive articles, are very normal, and basically have the flow of income. The only thing is that the fan stickiness is much worse than the public number.

The main way to cash: article flow income, headline number paid columns, headline store electricity, insert commodity card, headline circle, original article appreciation function, self-managed advertising space, Qingyun program original article incentive rewards, thousands of original creators incentive program, headline creative activity incentives and so on.

3, Baike

Baike as Baidu's upgraded content products, flow of nature needless to say, is also used in the algorithmic recommendation mechanism, so the newcomers to come in do not have to worry about the flow of traffic, as long as there is a good output of content, the recommendation of the exposure is very substantial. The biggest gospel may be that the hundreds of articles given to the flow of income relative to other platforms to high unit price.

Only for newbies, there will be a small threshold, to first go through a period of time through the newbie period, in order to better gain. And in the hundreds of ads to sell products audit is quite strict, easy to deduct points sealed.

The main ways to realize: article advertising revenue, article subsidy revenue, self-recommended article revenue, product insertion function, signed author Jinmang program, creative activities reward.

4, Jitterbug

Jitterbug is the leader of the short video platform that is currently on fire, and everyone can see it is definitely another super traffic platform, because it is affiliated with today's headlines, so it is a continuation of today's headlines of the intelligent recommendation.

Can not be on the hot mainly by 5 factors to decide: respectively, the rate of likes, comments, forwarding rate, attention rate and finish broadcast rate. They are all calculated according to the rate, the trumpet is the same opportunity to have massive exposure, as long as there is traffic, there is no need to worry about cash.

The first three big brothers are still mainly graphic forms of self-media platforms, and Jitterbug is now more and more hot short video, so every day countless people to join want to get a piece of the pie, but also countless in the public, today's headlines have been successful self-media people, turn to Jitterbug, the trend of natural needless to say.

The main ways to cash: advertising cash, traffic rewards, window with goods, live sound wave, live with goods, diversion to sell products and services, official tasks, activities subsidies.

So, what kind of self media is suitable for yourself?

Don't worry, don't give the answer first, look down!

4, I'm actually talking about the personal media model

There are many more self-media platforms, there are many ways to make money, in fact, not just go to do which platform, the core issue is what kind of personal media model you have?

I'll give you a list of ideas framework, think about it.

Self-media content forms: graphic, short video, audio, Q&A, live broadcast, strip cartoon, vlog and so on.

Self-media mainstream platforms: public, jitter, today's headlines, fast hand, Baike, Himalaya, Netease, Penguin, Zhihu, Xiaohongshu, Bilibili, WeChat video number, Jane book and so on.

Self-media cash way: advertising, bring goods, build personal brand, knowledge payment, community payment, do IP products, submit articles to earn fees, consulting services, live, original quality content rewards, platform activities award revenue, traffic revenue, fan appreciation and so on.

These three go in combination with each other, you can come up with dozens of modes and directions to do self media.

Instead of only one direction: do personal public number, write graphics, receive advertising. Of course, this direction may also be just right for you.

Finally, a person, to do self media? Can it be done?

Definitely can, although now a lot of team operation, but the so-called self media, is not their own personal media? It is suitable for every individual.

Doing self-marketing is not as difficult as it seems.

The most important thing is to find a personal media model that matches your own.

How to make your own self media video 3

Doing Jitterbug self media, how to build your own account?

1, avatar

Avatar is not recommended to use some random pictures of the landscape, so that others simply can not remember you. If you are a real person, it is recommended that you use your own photo, and if you don't have one, you can find a professional photographer to give you a shot.

2, nickname

It is best to add your video field in the nickname, sharing a universal formula: name + field.

3. Profile

A profile introduces your account and allows for marketing. Simply stating what your account does is fine, or make a self-introduction, no need to be fancy.

About the rules of the Jitterbit algorithm

The algorithm of Jitterbit, in fact, is a funnel mechanism, which is basically the same principle as the decentralized recommendation algorithm of today's headlines. It is divided into three steps:

1. Cold start traffic pool exposure Assuming that there are 1 million people uploading short videos on Jitterbites every day, Jitterbites will randomly assign each short video an average exposure to the cold start traffic pool. For example, after each short video is sent through the audit, there is an average of 1,000 exposures.

2, data selection Shake will be from the 1 million short videos of the 1,000 times exposure, analyze the data of the various dimensions of the likes, attention, comments, retweets, etc., and then pick out the indicators of more than 10% of the video, and each of them will be assigned an average of 100,000 times exposure. Then go to see which is more than 10% of the likes, concerns, retweets, comments, and then rolled into the next round of larger traffic pool for recommendation.

3, boutique recommended pool through rounds and rounds of verification, screening out the rate of likes, play completion rate, comment interaction rate and other indicators are extremely high short video before the opportunity to enter the boutique recommended pool, the user opens, to see those who often dozens of millions of likes of the video is so. By increasing the number of likes, concerns, comments, retweets, and other metrics, we can get more accurate official recommendations and gain more exposure.

Finding benchmark accounts

Having done a good job of positioning yourself and understanding the recommendation algorithms of Jieyin, then you've built up a certain amount of awareness, but it's not enough.

Don't be in a hurry to start operating, first you can find the relevant short video above the big number of pop-up videos to learn, as the saying goes, peer good work is the best teacher. In easy to write according to your field, search "field" keywords, pay attention to some of the high praise video and peers, the proportion of likes, comments, forwarding; high praise of the video subject matter is those; comments on the area of what people are discussing; the total length of the video; the video beginning of the first 3 seconds of the first 3 seconds of the highlights of what to share the reasons for their fire

These are the reasons that the video is so popular in the world.