Combined with the characteristics of news

1, business integration:

"Converged news" breaks through the limitation of traditional media, integrates all media, makes unified planning, shares resources, and establishes a new news editing process. Its basic process is to collect news materials, then process them according to the reception characteristics of their respective audiences, make different news products, and finally spread them to the audience through different communication channels.

2. Digitization of carrier:

With the rapid development of digital technology and communication technology, the boundary of media is gradually blurred, and the communication terminal presents digital characteristics. Telecom service providers and Internet service providers have set foot in the field of communication terminals, integrated with traditional media, and introduced various digital mobile terminals as carriers of news content, which entered people's information life.

3. Visual communication:

Fusion news integrates text, sound, pictures, images, Flash and multimedia technology, which will be more colorful and vivid in visual communication. Take the electronic newspaper as an example, it is different from the previous newspaper website, and simply transplants the newspaper content to the website.

Integrate news to meet the needs of the audience;

Mass media is a "point-to-face" one-way linear communication mode, while online communication is an interactive communication mode, and the audience has more initiative in the choice of information, which means that the audience no longer passively accepts the information pushed by the media, but actively "pulls" the information they need from the media. The continuous improvement of network search technology and the application of RSS (News Aggregation) software have accelerated the development of communication towards personalization.

Converged media and news can make different types of products to choose from according to different audiences' preferences for news content and form, so as to meet the audience's demand for personalized news. Like news events, it can be sent from the Internet or wireless short messages with the fastest speed and the simplest language to satisfy those young people and office workers who have a fast pace of life and only need to know the facts.

Then, reports containing detailed introductions of news events and related backgrounds will appear in newspapers, which may be the best choice for middle-aged and elderly readers with abundant time and strong interest in the event process; Making vivid and intuitive TV programs to explain to the audience may be loved by housewives and children.