What is the future of short video? Is it good for employment?

China's short video market scale is growing at a high speed, and the market scale in 2019 will be nearly 100.7 billion yuan

In 2017-2018, the traffic base of the short video industry grew rapidly, and at the beginning of 2018, the market pattern of the short video industry was initially finalized, and the head platform gradually opened the road of commercialization and cash, and quickly completed the transformation from "traffic accumulation" to "traffic realization". "In 2018, the market scale of China's short video industry was 46.7 billion yuan, an increase of 744.67% compared with 2017. The preliminary estimate is that it will exceed 100 billion yuan by 2019, reaching 100.7 billion yuan.

China's short video users have significant male characteristics, and gradually penetrate into the middle-aged and young people

In 2019, the proportion of male users of China's short video APP was 54%, slightly higher than the 46% of female users. From the perspective of age distribution, the proportion of people aged 25-35 is as high as 51.3%, and short video is gradually penetrating from the young people under 24 years old to the middle-aged and young users aged 25-35. From the distribution of education, high school and the following lower education group features obvious, accounting for as high as 80%, TGI index is 104.2. undergraduate and specialist groups accounted for a relatively low proportion of people, *** occupies the overall number of people 20%.

--For more data, please refer to China Short Video Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report released by Prospect Industry Research Institute.