What is the difference between enterprise website construction and traditional media promotion?

The process of attracting customers is different:

The promotion process of enterprise website construction is as follows: advertising display-the audience sees the advertisement-visiting the website-the next step is transformation, which will eventually lead customers to the enterprise website, so you must first have a website carrier.

The traditional media propaganda process is: advertising display-the audience sees the advertisement-the next step is to show the advertisement to the audience, and the audience does not need to visit the website.

Promotion and marketing channels are different:

The promotion of corporate websites is mainly online promotion, including: search engine marketing, event marketing, fan marketing, Weibo WeChat marketing, email marketing, etc.

The main channel of traditional media promotion is offline promotion, including newspaper media, local media, radio media, public transport media, magazine media, TV media and so on.

The main functions and purposes are different:

The promotion of enterprise websites is mainly to attract traffic and guide users to complete consultation and order conversion.

The main purpose of traditional media publicity is corporate publicity, corporate public relations, brand promotion and so on.