What are the categories of popular e-commerce recently?

Borrow the market data of DataEye-EDX:

As shown in the figure, the following figure shows the sales ranking of the first-class category in the past month. Food, clothing, housing and transportation, consumer demand is roughly the same, but also inseparable from these four needs, the data also reflects this. Among them, the sales of "clothing" and "food" are far ahead, and we can also see the consumption tendency of the second-class e-commerce target consumers.

Let's take a look at the sales ranking of the three-level subdivision category in the last month:

Under the market segmentation, the demand of consumers is more obvious.

First of all, blouses and underwear occupy the top two clothing categories, and it is not difficult to analyze that the main market consumption in the near future is women. Snacks and fruits followed closely, and the monthly sales of the top five categories all exceeded 2 million.

Recently, many popular categories (women's wear, cosmetics, personal care, etc. ) are closely related to women, and we can also see the strong consumption power of women.