The Development Course of Xiaxi Flower and Tree Market

In the early 1980s, with the development of greening and beautification in various places, Wujin area with Xiaxi as the center began to form flower and seedling planting with a long history and tradition. With the increase of output and variety, the problem of seedling sales has become the bottleneck of industrial development, and some flower farmers have begun to sell flowers and trees in the market spontaneously.

By 1999, the flower and tree trade in Xiaxi has formed a considerable scale, and the original farmers' market is far from meeting the trading needs of flower and tree merchants. The government took advantage of the trend and set aside more than 300 mu of land next to the original farmer's market, and built a new professional flower and seedling market. However, due to the constraints of management ideas and systems, the market operation is not ideal enough, and one year is heavily in debt. In September 2002, the market was restructured and managed by Changzhou Wujin Xiaxi Huamu Market Development Co., Ltd.

Facing the enormous pressure of the growing industry, the new market leaders put forward a series of business strategies to promote market development after investigation and discussion. First of all, everything gives way to market interests and gives way to customer interests; Second, establish a professional team of flower and tree brokers; Third, continuously expand the market scale, improve market facilities, serve market merchants, and then promote the development of flowers and trees industry in Xiaxi. In this way, Xiaxi flower and tree market began to develop against the wind and waves. Following the general idea of "based on Xiaxi, facing the market, collecting information, invigorating circulation and promoting development", with the great attention, care and support of provincial, municipal and district leaders and local party committees and governments, Xiaxi flower and tree market has made countless impressive achievements in the development process of nearly ten years.

In 2002, the land was expropriated10.2 million square meters, and the investment was10.5 million yuan to implement the expansion project of Xiaxi Flower and Tree Market. In the same year, the market turnover exceeded 400 million yuan.

In 2003, Xiaxi Flower and Tree Market successfully held the third horticultural exposition in Jiangsu Province with a brand-new look, which won a reputation for Changzhou and Wujin. The market turnover exceeded 10 billion yuan, a substantial increase compared with 2002.

In 2004 1 month, the turnover of Xiaxi flower and tree market exceeded 250 million yuan, with an average daily turnover of 8.5 million yuan, an increase of 30% over the same period.

"Advance through exploration and grow stronger through progress." By 2005, the company invested more than 85 million yuan to build a flower market, which has become a flower distribution center and trading center in ten provinces and cities including Zhejiang, Fujian, Guangdong, Anhui, Jiangxi, Liaoning, Hunan, Shandong, Jiangsu and Shanghai and more than 30 surrounding towns, with more than 2,500 varieties listed. It has been awarded the honorary titles of "National Key Leading Enterprise of Agricultural Industrialization, National Key Flower Market, People's Republic of China (PRC) and the designated market of the Ministry of Agriculture, National Flower Production Demonstration Base, National Comprehensive Agricultural Development Diversified Management Project, Jiangsu Key Agricultural and Sideline Products Wholesale Market, Top Ten Leading Enterprises of Agricultural Industrialization Management, Jiangsu Civilized Market, Contract-abiding and Credit-abiding Unit, AAA Credit Enterprise" by the higher authorities and relevant departments.

Driven by the market scale and brand effect, in 2006, the transaction volume of Xiaxi flower and tree market exceeded 2 billion yuan, the turnover of seedlings ranked first in China and the total transaction volume ranked first in East China, and the development of flower and tree industry reached a new level.

Influenced by the Beijing Olympic Games, driven by the country's "expanding domestic demand", the investment in infrastructure construction in cities has been increasing, and with the leverage of market supply and demand, Xiaxi Flower and Tree Market achieved a double harvest in sales volume and sales volume in 2007-09, with the transaction volume reaching 4.5 billion yuan in 2009. "Entrepreneurship is always difficult. Those who dare to start a business should not care about difficulties. There is no smooth revolution in the world. " Along the way, Xiaxi Flower and Tree Market has experienced numerous difficulties, but the management team of Xiaxi Flower and Tree Market is fearless and never flinches, and will surely succeed.

Xiaxi flower and tree market has entered the era of large-scale development. The first phase of the market has a transaction area of 235,000 square meters, and there are more than 200 households 1.200. Now it has become a large-scale professional wholesale market of flowers and seedlings with large transaction volume, wide radiation area and strong adjustment function, which is famous throughout the country. Among the more than 200 households in the market 1.200, 85% of the fixed trading households have their own bases, and they have closely cooperated with more than 30 households around them, forming a connection mode of "flower market+intermediary organizations+base farmers", forming a flower production base of Changzhou1.5000 hectares, with more than 654.38 million flower farmers, reaching out to the whole country.

The second phase of the market (expanding the market to the south) started construction on 20 10, covering an area of 2 10000 square meters, which is the first step of the large-scale and professional development strategy of Xiaxi flower and tree market.

By the beginning of 20 12, Xiaxi Huamu Market covers an area of 7 12 mu, with more than 500 stalls/kloc-0, and market operators come from all over the country.

At the same time of the second-phase market construction and the first-phase market promotion, the company will start the third-phase development plan of the thousand-acre market.

After completion, Xiaxi Flower and Tree Market will become a comprehensive one-stop trading industry platform integrating research and development, cultivation, promotion, product display and trading of new products, and integrating supporting resources such as popular science education and tourism. Through the information platform and circulation platform of the market, new products and technologies are constantly introduced to provide technical support for flower farmers, and gradually drive the local flower and tree planting industry to transform from labor-intensive to high-tech, standardized and intensive modern agricultural production.

Relying on the professional wholesale trading platform of Xiaxi Flower and Tree Market, 225,000 mu of large flower and tree planting base and 45 characteristic flower and tree specialized villages have been formed around the market, and hundreds of landscaping engineering companies have gathered, which has driven 654.38 million flower farmers and 20,000 flower and tree brokers to become rich together. At the same time, it has effectively promoted the development of catering, leisure, tourism and other supporting industries and promoted the economy of one side.

In addition, Xiaxi Flower and Tree Market uses superior brand resources and strong financial strength to further expand market brands and market share. In 2009, Xiaxi Huamu Market acquired a modern professional market-Yaotang Huamu Market in Jiangsu, which integrates seedling display, trading and business office, bringing new business opportunities for the large-scale operation of Xiaxi Huamu Market. "Keep pace with the times, speed up development, base on advantageous industries, and create new glory in Xiaxi".

The investment management square of Xiaxi Huamu Market has become a * * * understanding. While investing in the planning and construction of the market expansion to the south and the transformation of the old market, the construction of a thousand mu market, the improvement of market functions and the creation of a one-stop wholesale trading platform for flower and tree products will be included in the development plan of Xiaxi Flower and Tree Market.

On the basis of scientific market development planning, we will further standardize market positioning, improve supporting functions of the market, take the road of large-scale professional development based on the advantageous industrial base and government policy support, promote the upgrading of flower and tree industry and the extension of supporting industrial chains, further strengthen and enhance the brand awareness and reputation of Xiaxi flower and tree market, and expand the market coverage of flower and tree products. I believe that it is just around the corner to become the leading market of flowers and trees industry. At the same time, it will also create new profit growth points for local economic development and obtain a double harvest of social and economic effects. Mr. Shi's hometown (Xiaxi Town, Wujin District, Changzhou City, Jiangsu Province) has a long history of planting flowers and trees. In the 1980s, local flowers and trees were planted in a large scale, and the sales area of seedlings became wider and wider, so many local growers used roads as markets to sell their products. From 65438 to 0999, the local government built a tangible market to promote industrial development. However, due to various reasons, the market operation is not ideal and the debt is heavy. A year later, in order to reverse the passive situation, the town government posted a notice of public auction of market transformation. The condition is that the buyer bears all the creditor's rights and debts, and the intangible assets are priced at 800,000 yuan, totaling 8.05 million yuan.

For a time, more people read the notice and talked about it, but a week passed and no one signed up. Just as this notice was about to expire, Shi Jigang, who had been engaged in the construction industry before, resolutely provoked this burden. At that time, he had never set foot in the flower and tree industry, but his anticipation of the future market made him stand out from the rest because of his sense of responsibility for his hometown.

After taking over the market, he made drastic reforms in the market. The market area has expanded from 35 mu to nearly 400 mu, and the annual turnover has also undergone earth-shaking changes, from the initial shortage of 1 100 million yuan to nearly 5 billion yuan today. Today, Xiaxi Flower and Tree Market has won the titles of "National Key Leading Enterprise of Agricultural Industrialization", "Designated Market of Ministry of Agriculture" and "National Key Flower Market", which has become the weather vane of seedling price in East China and has considerable popularity and influence in the whole country. It can be said that all this is inseparable from Mr. Shi Jigang's hard work and sweat in the market for more than ten years.

In order to let the merchants entering the market know more about the market, the market has set up an electronic screen in the trading hall to release supply and demand information every morning. In order to drive farmers and merchants to adapt to market competition, Mr. Shi Jigang often organizes farmers and flower brokers to receive training and update their concepts. He also pays attention to enhancing farmers' awareness of science and technology, not only paying attention to developing local characteristics, but also paying attention to filling market gaps and developing famous new varieties. He led many teams to Beijing, Tianjin, Shanghai, Zhejiang, Guangdong, Henan, Sichuan and other places for investigation and consultation, and finally established an integrated business model of "market+base+farmers", cultivated a large number of planting professional households and brokers, promoted the rapid development of local flower and tree industry, greatly mobilized farmers' enthusiasm for planting flowers and trees, not only helped many farmers get rid of poverty and become rich, but also effectively promoted the development of the tertiary industry.