What is a virtual exhibition?

What is a virtual exhibition on the cloud?

We are proud that the online exhibition of Canton Fair has taken the first step, and the scale and influence of the exhibition have been ahead of the exhibition powers. This provides a very solid and profound foundation for our future online exhibition. The first step of the online exhibition of Canton Fair may be awkward, but the footprints are profound. The advantages of this Canton Fair will be passed down; Shortcomings will also be improved. The following online exhibitions are becoming more and more mature and calm. Even after the epidemic has passed, offline exhibitions will continue to exist, becoming a powerful supplement to offline exhibitions and continuing to radiate their own light. Yesterday that we miss and rely on is a yesterday that we can't go back. Embracing change, making full use of the online display platform and making the brand spread farther and more convenient are the only way for every brave person to climb.

For the active "online exhibition" in the current exhibition industry, many people mistakenly think that it is equal to the virtual exhibition on the cloud, but in fact there is an essential difference between the two. "Online exhibition" is a supplement to offline physical exhibition, while "virtual exhibition on the cloud" is to promote the innovation of exhibition business thinking and the value reconstruction of the model.

On the one hand, virtual presentation on the cloud integrates the functions of network efficiency, popularity, virtuality and information release; On the other hand, it includes the high perception of virtual objects by emerging technologies such as virtual reality, which not only has the information release function of traditional physical exhibitions, but also breaks through the limitations of time, space, cost, energy and resources.

It can not only expand the coverage of exhibition activities, but also reduce the exhibition cost and improve the efficiency of holding exhibitions. It is an innovation to traditional exhibitions and a breakthrough to the current "online exhibitions". The natural fertile soil of industrial economy, a blue ocean that has not been completely nuggeted is the exhibition economy! The COVID-19 epidemic in 2020 has accelerated the overall cloudization of the exhibition industry for at least 2-3 years in terms of cognition and development. The elimination of the traditional exhibition industry is not in the industry, but outside the industry!

Virtual exhibition on the cloud and traditional industrial exhibition are interrelated and independent. The virtual display on the cloud should fully understand and understand the essence of the Internet, not "big and complete", but "small and refined, vertical and detailed".

As an important part of modern service industry, exhibition economy is not only closely related to the transformation of national market economy, but also of great significance to the innovation drive of national market economy. Exhibition economy is a gold mine, which is more valuable to be excavated, preserved, transformed and reused. Exhibition economy can not be separated from enterprises, and enterprises exist to pursue and create value.

The COVID-19 epidemic has brought a strong cognitive and awareness impact to the whole market economy, and enterprises will fully enter the online 3D era. Empowering people with numbers and becoming a powerful country in science and technology, 3D digital Internet will be a booster and accelerator for the economic recovery of supply and demand in various industrial markets in China in 2020, and it will be a "new infrastructure" for online virtual exhibition economy. Keep up with the pace of online exhibition of Canton Fair, and online exhibition will develop rapidly.

In the process from "face-to-face" to "screen-to-screen", the micro-exhibition cloud exhibition not only broadened the marketing channels for the exhibition organizers and enhanced their ability to resist risks, but also brought rich exhibition experiences to users through cloud display, cloud docking and cloud negotiation, which accelerated the dynamic digitalization process of the exhibition industry.