What is the future of the fresh food industry now

Fresh food e-commerce is certainly a big market, all investors are scrambling in this field. Despite the rapid development of the industry in recent years, but constrained by the bottleneck of cold chain logistics capacity, the industry has always existed in the "supply and demand, poor circulation" problem. Industry insiders generally believe that the fresh food e-commerce industry has entered the most dangerous shuffle out stage, a large number of capital players into the bottleneck, and in 2018 will become a fresh food e-commerce business to turn a loss into a profit in the golden age.

Foresight Industry Research Institute, "China's fresh food e-commerce industry solutions and investment report" data show that China currently *** there are more than 4,000 fresh food e-commerce companies, many industry enterprises from different dimensions to cut into the fresh food e-commerce market.In the first half of 2017, China's fresh food e-commerce transaction scale of 85.14 billion yuan, it is expected that by the end of 2017, China's fresh food e-commerce market scale will reach 165 billion yuan.

Despite the frequent "closure" of fresh food e-commerce, fresh food e-commerce is still considered to be the last piece of the blue sea of e-commerce, fresh food e-commerce in China's market penetration is only about 1%, relative to the clothing of the penetration rate of 20-30%, there is still a lot of room for development. The whole fresh has trillion scale, even if 10% penetration rate, there are hundreds of billions of space.