What is the fatal flaw of domestic animation?

The fatal flaw of domestic animation is the defect of the market, the domestic consumer group for animation is still children and teenagers, although there are many young animation enthusiasts in the coastal cities, there is no lack of related student organizations, but their voices are big, but also a niche group, unless you do the long-tailed strategy can not produce value. And older age groups, it is basically with animation has nothing to do with, only to lead the young age groups to watch may produce consumption, if there are animation brand can be recognized by them, is bound to be due to the needs of the child passive acceptance, ask the traditional parents how many can support the child to pay attention to the animation to recognize the child's favorite animation brand it?

In fact, from these phenomena we can find that the market for animation is still very small. Perhaps many anime fans will feel that as long as the film is well done can break through the market, the recent several anime have illustrated some of the problems. Very difficult, first of all the quality and creative energy is needed to the bottom, adult audience has absorbed a large number of foreign excellent content, in this battlefield the earth is flat. This kind of leap forward is not a phenomenon that can be solved by capital, but accumulation and time, the current stage of the impetuous atmosphere, can only push the industry into the abyss.

We need to thoroughly understand our own strengths, in the continuous accumulation of development. In fact, we can find those anime powers, whether it is Japan or the United States, are in the heritage before going into the adult market, and are very persistent directors and producers in the industry against the pressure of capital and the old system of mistrust, struggling to open up. What the audience sees are the results, but not the companies or the directors, the hard work of growing up, and the fact that they can be suppressed and aborted at any time.

Chinese animation in fact, to some extent, its level and the situation with other countries in the 80-90s, maybe in the technology leap forward to shorten the distance, but in the essence of animation and creative accumulation will not have too much improvement. This period, I think the low animation is animation enterprise really can promote their own development of a good direction, just like a toddler start child constantly fall forward, looking at let a person heartbreaking and worry, but this is an inevitable process. But this process should let the market to lead, rather than relying on external forces to leap forward, bringing the end will be confused.