What are the marketing channel strategies for agricultural products?

The selection strategies of agricultural products marketing channels mainly include:

(1) Integrated distribution channel strategy. That is to use a variety of distribution channels to fully promote their products, and distribute products to various retail outlets through wholesalers. The sales area is very wide and the competition is particularly fierce. Suitable for selling daily consumer goods and daily necessities.

(2) Selective distribution channel strategy. Because of the particularity of products, or the limitation of operator's ability and user's preference, operators should choose more reasonable and effective distribution channels as their ideal sales routes.

(3) exclusive distribution channels strategy. In a specific market, operators only choose one wholesaler or retailer to sell their products exclusively. Generally speaking, these dealers or agents no longer deal in other similar products. Suitable for consumer goods, such as agricultural machinery. However, exclusive distribution is easy to lose the market due to insufficient sales force, which is risky for both manufacturers and distributors.

The above three strategies vary with the situation, sometimes one or two strategies are used, and sometimes they can be used comprehensively.