Traditional Culture Encyclopedia - Traditional culture - What is social e-commerce? How does social e-commerce work?

What is social e-commerce? How does social e-commerce work?

? The so-called social e-commerce is the phenomenon of applying social elements such as attention, analysis, communication, discussion and interaction to the e-commerce transaction process. To put it plainly, through the popular social tools and fans to do social interaction, to assist the sale of goods, is social e-commerce, he can help us to solve the unemployment problem, to seek their own recognition of the entrepreneurial good project, to improve social stability.

? Personal understanding: literally, it is social + e-commerce, which is different from Taobao and Jingdong, they are e-commerce + social, and social e-commerce is the first e-commerce through social, that is, the use of social to sell products and services. When it comes to social e-commerce, the first thing that comes to mind is microbusiness, and indeed microbusiness is the closest kind of social e-commerce to us. In fact, jittery voice with goods, headline with goods, small red book seeding, microblogging seeding, etc. are all forms of social e-commerce.

? Social e-commerce is now the development trend of new retail, he can bring customers a better shopping service experience, but also for the enterprise to bring more favorable and effective promotional methods.

So social e-commerce as our ordinary people, is considered a good business project? The answer is yes, for the following reasons:

? For how to carry out social e-commerce, the first step is to learn the knowledge of social e-commerce, understand the basic meaning of social e-commerce, the development process and the industry. For white people, learning the basis of specialized knowledge is a must, after all, the Internet e-commerce market changes are also very fast, and then choose the channel of goods. In this regard, choose the source of goods with good prospects, or choose the popular goods that everyone likes. Do not sell those high imitation products. Then in some self-media such as social platforms, publish high-quality professional content, which can achieve rapid attraction of fans.

? Social e-commerce will change the traditional employment relationship, in the traditional model, as a general individual, whether online or offline, the employment relationship is to do ten jobs, take three salaries, the reason is very simple, all platforms or companies do not keep idle people, you only give the platform or the company to create a profit, you can get a part of the profit you deserve, if one day you do not do it, then your income will also be terminated! If you quit one day, your income will also be terminated. And in the social e-commerce platform, your identity is no longer a wage earner, you are a normal consumer, at the same time, you are also the operator of this product. In other words, you are starting a business for yourself, you are the boss. Your every effort and pay, are proportional to your income, all of your early accumulation and precipitation will be for your late burst of padding.

With the continuous enrichment of the consumer market, people's demand for consumer goods is growing, so that consumers are dazzled in the purchase, consumers in order to be able to buy satisfactory goods, must invest a lot of time and energy to collect product information, the formation of a certain knowledge. The products in a good social e-commerce company will not move the products already on the market to the mall, which is not conducive to the development of the platform, but also can not guarantee the quality of the products. If the first purchase of the product is to give a face, then the later repurchase is the most important, and the later repurchase rate is really enough to show whether the quality of the product is good or bad. Therefore, the social e-commerce platform products to do similar products in the leader, the logic is to reduce the time cost of the purchase decision, a good social e-commerce platform in the product, must undergo rigorous checks and layers of screening, so that consumers can "close their eyes to buy".

? Engaged in social e-commerce does not require strong professional ability, as long as you are willing to do, and the road is right, and have a good product, it is possible to achieve your future.