Employment direction of non-genetic inheritance and design specialty

Intangible cultural heritage refers to all kinds of intangible cultural products that people create, inherit, utilize and pass down from generation to generation. It includes the tradition of oral expression, performing arts, social practice, ritual practices, knowledge and practical skills, and represents the crystallization of human wisdom and creativity. The inheritance of intangible cultural heritage is an important way to protect human cultural diversity and traditional knowledge, and it is also the key to promote cultural innovation and sustainable development. As a broad discipline, design specialty is closely related to non-genetic inheritance. Design majors pay attention to creativity, innovation and aesthetic concepts, which can provide new ideas and expressions for non-genetic inheritance. Designers can combine traditional intangible skills with modern design by cooperating with non-genetic inheritors to create products and works with modernity and market competitiveness. At the same time, the education of design specialty can also cultivate students' cognition and understanding of non-genetic inheritance, guide them to integrate traditional culture into design, and make contributions to the protection and inheritance of non-legacy

In the direction of employment, the combination of non-genetic inheritance and design major provides students with diversified employment opportunities. First of all, students can choose to work in intangible cultural heritage protection institutions or cultural and artistic institutions. They can hold the positions of non-legacy popularization education, inheritance research and non-legacy project planning, and provide professional support and services for the protection and inheritance of non-legacy. Secondly, students can also choose to start a business and carry out design projects or product development related to non-legacy. For example, they can design and make clothes, household goods, handicrafts and so on. Combining traditional culture with modern market demand with intangible themes, we explore a road to the development of cultural and creative industries. Finally, students can choose to engage in non-legacy design work in design companies, advertising companies, media and other industries. They can provide design consultation and creativity of intangible elements for enterprises, integrate traditional culture into the design of products and brands, and enhance the competitiveness and cultural connotation of enterprises.

However, there are some challenges and difficulties in the combination of non-genetic inheritance and design specialty. First of all, the combination of intangible heritage and design requires designers to have profound knowledge and understanding of intangible heritage. However, the courses and teaching contents of design major often lack systematic introduction and research on intangible cultural heritage. Therefore, design colleges need to strengthen the education and cultivation of non-legacy and provide relevant courses and practical opportunities. Secondly, the combination of non-genetic inheritance and design requires designers to have innovative consciousness and market sense. On the basis of respecting tradition, they need to find ways of expression and market demand that keep pace with the times, so that the design works can meet the aesthetic and consumption needs of modern people. Finally, the combination of non-genetic inheritance and design needs the support of policies and laws related to traditional culture. Relevant departments need to issue relevant policies and regulations, encourage and support the cross-integration of intangible cultural heritage and design, and protect and inherit traditional culture.

In a word, the combination of non-genetic inheritance and design major provides students with rich employment opportunities. By fully tapping the potential and creativity of intangible heritage, designers can inject new vitality and development momentum into intangible heritage. However, it also needs the support of design education and relevant policies to improve designers' knowledge and understanding of intangible heritage, promote the exchange and cooperation between intangible heritage and design, and promote the prosperity and development of intangible heritage.