Compared with traditional copywriting, e-commerce copywriting has those advantages

No matter how gorgeous your rhetoric, it is better to throw out the numbers so that consumers have the most intuitive feeling, not only in the details page to dissect the characteristics of the product, but also enhance the authenticity of the customer's heart in the heart of the silent more than a sense of trust, the chance of becoming a single naturally high point.

Different definitions, different roles

As an e-commerce copywriter, you have to learn to instantly change, literary artist or philosopher or novelist or small freshman or male loser or female loser or life experience, in short, to find the right label. If your ability to reach the degree of frequent innovation, copywriting just stay in a style, the consumer is very easy to produce aesthetic fatigue, boring.

For example: a women's tweed jacket copywriting what to write?

Literati said: ordinary, but not mediocre, do the most unique themselves.

Philosophers say: be a genie, exist outside the material.

The novelist said: street lights I am addicted to that slightly drunken years.

The little freshman said: the farthest travel is from the heart to the clothes.

The male loser said: put it on, you are my goddess.

Female losers said: white rich beauty is so refined.

Life Experiencer said: ordinary life, interpretation of simplicity

Third, the attack on the heart

Quality copywriting, the attack on the heart, to know how to insight into the heart of the consumer, to impress the consumer.

For example, why is Mango's hotly anticipated "Ride the Sisters" y loved by the audience, and the ratings are bursting at the seams? It is because the program team captured the audience's pain points, exactly the pain points of middle-aged women, and at the same time out of the previous definition of the show, the surface does seem to be a group of sisters into the show, but the fundamental purpose is to interpret regardless of age, life is to ride the waves, which is the success of the sublimation of the theme of the model. Turn to the e-commerce industry is the same reason, skincare products are to maintain the skin, but the fundamental purpose is young, and even go deeper, "women to please their own face", which can cause consumers to **** Ming.