What do you think about webcasting?

Webcasting development to today has gradually built up a relatively large ecosystem, and webcasting has actually opened up a new value space, through the webcasting can carry more content, at the same time, webcasting can also enhance the ability of the "link" between the user, there are more "links" will naturally have more business models. The more "links" there are, the more business models there will be .

From the current development trend of large-scale webcasting platforms, there are three major development trends in general, one of which is the combination of live webcasting and e-commerce, which has been very obvious in the last two years, the traditional e-commerce platforms have also opened a live broadcast channel.

For some live platforms, the opening of the "live with goods" is the result of the user "forced", this combination has become an important profit growth point of the live platform. In the future, the combination of live webcasting and e-commerce will be further tightened, in fact, this is a typical "stock phenomenon", service for the future development of e-commerce will be more and more important.

The second is the combination of live broadcasting and knowledge payment, and this combination also promotes the development of various network education in a certain sense. In the current network environment, knowledge payment may be a more feasible approach, compared with content payment, network users are more likely to accept knowledge payment.

It is believed that with the cooperation of more educational resources and live platforms, the future of knowledge payment will also promote the development of webcasting to a certain extent.

The third is that the live broadcast will promote the comprehensive development of pan-entertainment, entertainment elements are the initial entry point of the network live broadcast, through the entertainment is also able to complete more users to connect, so the live broadcast is an important channel for Internet platforms to obtain users. With the rapid development of short video, the future based on short video will further promote the development of webcasting, but also can build more network mode.