Some people say Qianmen Street is a non-legacy street. Why?

This statement is mainly because in recent years, Qianmen Street has opened many intangible cultural heritage stores, such as the Intangible Cultural Heritage Experience Center and Anhui Intangible Cultural Heritage Museum. And there are some non-legacy museums that will be opened soon, such as Henan non-legacy museum, which is also very popular with tourists this year, so there is this saying, but Qianmen Street will not become a non-legacy street.

I think there are two reasons. First, Qianmen Street, located on the central axis of Beijing, is a traditional street and a representative street in Beijing. However, in recent years, it is facing the embarrassing situation that the number of tourists has decreased, which is probably related to the polarization of commercial development in Qianmen Street. Influenced by modern shops, some traditional old shops are gradually at a disadvantage in this battle without smoke. For example, old shops such as Carpenter Tan and Tang have actually closed. Although some old shops are still the main body of Qianmen Street, they are more or less influential. Therefore, I think the old shops in Qianmen Street should add some modern experiences on the basis of maintaining the traditional style to enhance the tourists' experience. Therefore, it is impossible for Qianmen Street to become a non-legacy street when the old shops stand still.

Secondly, Qianmen Street has always been a very popular street, although the number of tourists has decreased in recent years. The present era is the era of attention economy. In particular, Qianmen Street, which attracts tourists' consumption, should firmly grasp the eyes of tourists and attract tourists' consumption. But how to attract tourists' attention, if its own development is too complicated and has no characteristics, naturally there will not be many tourists coming.

Time-honored brands have always been the characteristics of Qianmen Street, and many tourists come to Qianmen Street for this signboard. If the development of Qianmen Street focuses on the construction of intangible experience, the word-of-mouth accumulated over the years will collapse and need to be re-publicized to attract people. This is really not cost-effective for Qianmen Street, so Qianmen Street cannot become an invisible street.