Traditional Culture Encyclopedia - Traditional culture - What does a gym make money on
What does a gym make money on
Gyms are generally profitable through these modes:
1. Pre-sale mode
It is the main way to profit from clubs and fitness centers, relying on the pre-sale of memberships and personal training courses, with a heavy emphasis on the sales side, which can quickly return funds for secondary investment.
The disadvantage is that, in the face of the industry's huge sales pressure, sales will exaggerate the facts in order to lull members into impulse spending, which will subsequently lead to the withdrawal of the card, complaints (under the constraints of many overbearing terms and conditions of the rights and interests of the members are not guaranteed), and the gym's reputation is in tatters.
2. Charge per session
Mainly refers to the way not to force the sale of annual cards and private tutoring to "standardized" "specialized" courses to achieve one-to-many teaching to improve operational efficiency and reputation, mainly in the "standardized" "specialized" courses. Efficiency and reputation, mainly in small fitness studios, the need to have a certain amount of money in reserve, because such a model wants to make a profit still have to look at the long-term development.
3. Self-help form
The new trend in the development of Internet marketing, tends to be lightweight, low investment, low labor costs. This type of venues are smaller in size, complete with basic equipment, self-service and automated form, you can make full use of the various resources of the store. The monthly/per-visit fee model lowers the threshold of entry into the gym and opens it up to a wider range of people with lower spending.
4. Other ways
such as fitness space leasing, fitness industry training (provided that there is sufficient industry reputation and expertise), nutritional supplements and fitness peripheral product sales.
The profit model of the "Jane Kang Sports" is not only in the membership card and personal training, but also develops more new profit points, take the membership card alone, the operation mode of the Jane Kang Sports abandon the traditional "annual card system "but to save the way to operate, in the gym can self-consumption, to fragmentation of the payment of the business model so that members can improve the repurchase rate, the gym in addition to the traditional group exercise classes and private lessons also opened a small group classes, online open classes, etc., for the unwillingness to care about the purchase of the private tutor members to provide more ways to exercise, as well as sports meals, tea bar, book bar, and so on, to make the gym operation more diversified, and to make the gym operation more diversified, and to make the gym operation more diversified, and to develop more new points of profit. To make the operation of the gym more diversified, improve the activity of members, so that the gym long-term in a profitable development state.
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