What is business administration for?

Training objectives of business administration major: this major trains compound and applied middle and senior talents who can systematically master modern market economy theory and management theory, master modern enterprise management ideas, methods and technical means, and have the ability to engage in business decision-making, enterprise management, organization management, management consulting and planning, and management theory research. After graduation, students can engage in management, planning, consulting and other work in various industrial, commercial and service enterprises, and also engage in related management and teaching and research work in government agencies and teaching and research units. Those who meet the conditions for degree granting will be awarded a bachelor's degree in management.

Main courses: western economics, economic law, computer application, management information system, management, marketing, modern enterprise management system, modern retail management, enterprise strategic management, logistics management, human resource management, capital operation, financial management, etc.

As an important branch of management, business administration is a highly applied subject. It is based on the basic theories of management and economics, and studies how to make effective enterprise management and management decisions by means of modern management science. Business administration in a broad sense includes many fields, and its secondary majors have their own characteristics, mainly including business administration, marketing, accounting, financial management, human resource management, tourism management and so on.

With the acceleration of global economic integration, China's accession to the WTO will further promote the prosperity of the domestic market economy, and foreign capital will be ready to expand the China market. Traditional enterprises in China, which lack the guidance of modern management concepts, will face severe challenges. The only way for them to make up for their own shortcomings is to introduce talents, realize self-transformation and seek benefits from management, which has become the knowledge of many large and medium-sized enterprises in China at present. From the perspective of employment, according to the relevant survey data of Unishow career consulting company, the employment situation of business administration majors in the next five years is still optimistic, although the setting and employment direction are different.

The proportion of business administration graduates going abroad for postgraduate study is not high. On the one hand, management majors are also very popular in developed countries, leaving relatively few vacancies for international students, which hinders business administration graduates from going abroad for further study. On the other hand, due to the limitation of majors, MBA in general schools requires applicants to have more than a few years of management experience before they can apply for the exam, and the fees for MBA advanced courses offered by general colleges are relatively high, which is also the main reason why they choose to work first after graduation.

Generally speaking, there are many business administration disciplines, a wide range of applications and many counterpart industries. In the next five years, the employment situation of graduates will remain relatively good.

★ The main courses offered by the business administration major are: management, marketing, human resource management, management information system, business administration theory and practice, advertising, business negotiation, WTO and international trade practice. In order to meet the actual needs of graduates to enter undergraduate majors and MBA (Master of Business Administration) studies, compulsory courses such as English listening and speaking and English writing have been added, and English teaching hours have been increased. According to the market forecast, in the 2nd/kloc-0th century, especially after China joined the WTO, the demand for business administration professionals in China has been and is increasing. It can be seen that the employment path of graduates of this major is broad and the employment prospects are optimistic. The major of business administration is the cradle of training urgently needed talents in the process of world economic integration.