Compared with traditional marketing methods, what are the main advantages of customized marketing?

Europe and the United States and other countries with better economic conditions than our economic conditions, the pursuit of personality and fashion very early, and Microsoft to personality and fashion moved to the system, hoping to get more people love. In the final analysis, Microsoft is also catering to the demand for personalization, do not want to open the computer are all the same settings, to give you a personalized system experience.

Personalization has been the trend of demand now, from small cups of water to clothes, to large furniture and electrical appliances, there are different businesses to meet your personalized needs. Now there are also many customized marketing in China, we do not have to focus on foreign personalized products.

China's economic development is the world's fastest, rapid economic development has brought huge consumer demand, according to statistics, China's current luxury consumer goods in the market capacity of 8 billion U.S. dollars, accounting for 15% of the world's luxury goods consumer market, this figure is still growing at a rate of 20% per year, will break through to 15 billion U.S. dollars in 2015, and China's affluent families will grow to more than 5 million households. will grow to more than 5 million households.

In the face of this huge economic growth, many companies have not yet realized that they need to upgrade their products or services. Take China's ceramic industry, China's ceramic industry is very famous in the world of an industry, but now in the world but silent, because they are customized services for high-end consumer groups quite lagging behind, the vast majority of manufacturers only pay attention to the number of users, while ignoring the quality of the product, and for a long time too much hope in the mode of mass consumption, resulting in the industry has no personality, no innovation. No innovation. How to design their own products, become a high-end brand to meet the needs of high-end groups of users, for this reason, some industries have begun to test the waters to personalized marketing services to explore this group.

Relative to the traditional marketing approach, customized marketing means that the user to buy the product is only the beginning rather than the end. Enterprises are no longer concerned about whether the product is successfully sold, as well as the user of the products we produce whether to reach his personalized needs, such marketing services so that the user in the process of customizing the product, with the realization of self-worth and a sense of respect, as a way to spread the personality of their own brand.

What are the advantages of customized marketing?

1. Can reduce costs

Customized marketing based on information technology, information technology refers to the company's extensive use of the Internet and computers in production, marketing and other aspects of the construction of the company's powerful information system, able to all-round transformation of the company, reduce the company's output costs and other costs in order to increase the sales of the product and production, so as to improve the company's response speed in the market and the ability to cope with changes.

2. Can give full play to the maximum value of the customer

An important feature of customized marketing is the use of database, through the management of a complete customer database, can provide the company with production, research and development, and other clear data, but also to provide comprehensive personalized information to the production staff, can be in-depth understanding of the user's personalized needs, and is conducive to the establishment of a long-term deal with the user. Thus, it can serve the users more quickly and play the maximum value of the customer.

3. One-to-one marketing

In this marketing model, the company is able to understand the user's every need to respond quickly. When surviving the product it will be able to customize it according to the requirements of the user. The company can provide timed and quantitative customization services according to the different needs of the customers in a piecemeal manner and the customers can choose according to their own preferences. Networked information technology can also improve the time of customization, for example, Hewlett-Packard's marketers carry laptops, according to the user's customization of the phone, the customization can be transmitted to the factory through the network, in 20 minutes to start production, 3 hours after the customer customized products are produced.