Which kinds of commercial street positioning

Summary: The opening and development of commercial street, first of all, to find the positioning, the general positioning of the commercial street has a comprehensive fashion business street, international famous street, historical building renovation block, culture and art street, landscape style street, food and entertainment street, underground commercial street and other kinds of positioning. For the commercial street, it is very important to find the positioning, mainly from the practice of "people have no I have, people have I excellent" positioning concept and digging the city's cultural kernel from two aspects, to do a good job of positioning the commercial street. Here is a look at the positioning of the commercial street. First, the positioning of the commercial street which kinds of

Commercial street has a long history, with the development of the economy, the city's commercial street more and more, in order to create characteristics, to find their own positioning of the commercial street is very important, then what positioning of the commercial street?

1, integrated fashion commercial street

This kind of commercial street volume is larger, the industry is comprehensive, in the combination of industry and general shopping centers are similar; however, due to the ease of standardization, replicability, the phenomenon of homogenization of this kind of commercial street is very significant.

2. International Famous Products Street

Traditional luxury goods commercial bodies are mostly shopping centers or department stores, and the international famous products street makes the regular closed high-end shopping environment into an open or semi-open block form, and the tenants are generally international first-line and second-line brands, which have their own unique characteristics in the block's industry layout, dynamic arrangement, image shaping and operation strategy.

3. Historical building renovation block

This type of commercial street is in the process of urban redevelopment and transformation of the old city, due to its location and the historical characteristics of the building, it is often also the city's humanities tourist attractions, this type of positioning of the commercial street is to create a nostalgic atmosphere of the historical district.

4, culture and art street

The difference between culture and art street and general commercial street lies in the uniqueness of the industry, usually for artists' studios and exhibition halls, culture and art bazaars, creative specialty retail and specialty casual dining, etc., which is an extension of the city's unique spiritual culture.

5, landscape style street

This kind of commercial street is mostly found in cities with developed tourism industry, often located in the city's scenic tourist areas, occupying unique natural resources, and often located in scenic spots with high quality land, with unique scarcity, and thus it is almost impossible to replicate.

6, food and entertainment street

To catering, entertainment business is given priority to, the integration of all kinds of flavors of food and beverage brands, the formation of a "one-stop" dining and leisure space, as the so-called "food for the people". However, this kind of commercial street is limited by the category, usually the volume is not too big.

7, relying on the shopping center of the commercial street

Relying on the shopping center of the commercial street is mainly in order to enrich the commercial business, relying on the main body of the shopping center of the commercial flow of aggregation, the commercial street of the commercial street of the stores divided into sales to speed up the cash back and set up, itself does not have independence.

8, community commercial street

With the deepening development of urbanization, many cities have formed a large number of centralized residential communities, community commercial street is a product of the commercial development needs of the community group, the nature of the integrated fashion commercial street with the same, but only in the volume and some industry focus on different.

9, underground commercial street

Underground commercial street is usually connected with the subway entrances and exits, most of which are initially used as urban underground human defense projects, using high rental value of small stores divided into leases, and the industry is also based on the high gross margin, high ping effect of the small area of the retail industry.

10, the old commercial street

Old commercial street merchants are mostly time-tested domestic brands, and because each city has its own different old brands and different cultural connotations, so the old commercial street with a strong urban imprint.

Two, how to find their own positioning commercial street

Commercial street as a product of economic development, its own development is a certain problem, such as the positioning is not obvious, the tendency of homogenization of the city commercial street is a major problem, giving the feeling that a thousand streets one side, then how to find the positioning of the commercial street?

The positioning of the commercial street is mainly from two aspects, one is to practice the "people have no I have, people have I excellent" positioning concept, to create a difficult to copy, can not be copied characteristics of the commercial street; second is from the cultural core of the city, according to the regional characteristics of creating a unique cultural positioning.

The positioning of the commercial street is the basis for the development of the commercial street, which directly affects the overall image of the commercial street and investment, so the positioning must be done.