Mobile phone retailing is difficult to do. If the 5G network comes, will it change the mobile phone retail industry?

Personally, I feel that the difficulty of mobile phone retailing is not necessarily related to the arrival of 5G networks. For the reasons of difficulties, we should consider the following aspects.

The location of mobile phone stores plays a vital role in sales. It doesn't mean that a large number of people will buy it as soon as they open the store. This requires a preliminary market survey. Good lots can get huge exposure and traffic, and the chances of buying more people naturally increase. If the store is opened in a remote area and few people go there on weekends, then the store will basically not be popular. We can only watch the store's sales decline and eventually close down, so it is very important for us to choose the site in the early stage.

Of course, location is an important factor, but business model is also a crucial factor. Do more activities to attract tourists and invest a little money in the early stage, such as giving small gifts. Of course, why physical stores are more difficult to do, the most important thing is the direct influence of e-commerce. More and more people are selling on the e-commerce platform and will not go to offline stores for consumption. First, because the physical store is too far away, online shopping is convenient. Recently, a 3D model was purchased online, and you can view the whole 3D high-fidelity model. This is also the biggest reason why physical stores are difficult to do. Therefore, you can also open an online store+physical store model, and don't stand still.

With the advent of 5G network and the innovation of mobile phones, a large number of mobile phones with 5G chips will be produced, but these mobile phones may still be mainly sold online, supplemented by physical stores. So this has little impact on mobile phone retail. Drainage is the most important. Do more activities around, and at the same time sell goods from Tik Tok account. Tik Tok is also a good channel. At present, many people are operating Tik Tok accounts and then realizing them.

The above is my opinion, I hope I can help you.

From the planned economy era of material shortage to today's overcapacity, the retail industry has gradually entered a "new retail" development stage characterized by refinement, standardized management, online and offline integration, product personalization, customization and quality. Shopkeepers who lament that retailing is difficult to do are mostly businesses that don't follow the trend and can't keep up with the development and changes of the times. Most of them,

Every communication network technology upgrade is a big plus for the most advanced mobile phone industry. The first step of network upgrade is the change and upgrade of network foundation, and then the upgrade of consumer side. The mobile phone terminal is the first direct benefit industry to be promoted. In the process of the evolution from 2G to 3G, a large number of merchants earned information asymmetry dividends and manufacturers' development and promotion subsidies in the chaotic period of the mobile phone industry around 2008, and quickly accumulated a lot of wealth. It was an era when the mobile phone industry was in full bloom. At that time, there were hundreds of mobile phone brands, large and small. No matter how big the manufacturers were, they all had a dream of becoming industry leaders. It was the most chaotic era of functional machines and the best era of mobile phone retail.

With the appearance of IPhone5 in 20 12 and the evolution of 4G, mobile phones have been redefined, all kinds of fancy functions have been replaced by mobile phone software, the era of functional machines has fallen, and the mobile phone industry has been reshuffled. From the factory, every link of the industry can feel the difficulty of survival and pass it on to the downstream retail terminals of mobile phones. The reshuffle of the industry is very similar to the characteristics of the Internet industry. Resources quickly gathered in the head companies of the industry. In a few years, several giant companies have been achieved, and others have either sold at low prices or changed careers and eventually died out.

Looking at the sales data of mobile phones in recent years, although the growth rate has slowed down, the overall sales volume continues to grow. The arrival of 5G will even lead to a surge in sales. An industry that is still growing, why is it increasingly difficult for most businesses, especially terminal retailers, to directly feel it?

In addition to the retail mentioned above, the traditional retail of product sales has gradually entered the "new retail" period with data as the support, service quality as the standard and precision marketing as the driving force. In addition, the reality of the mobile phone industry is that several players are currently competing for hegemony. As the last link between mobile phone products and users, terminal sales earned the price difference of purchase sales and gained profit returns, and evolved into a place to provide users with heavy experience. The change of business thinking is the basis of re-profitability.

1. Choose a good mobile phone product provider. At present, the mobile phone industry has a clear brand and a clear manufacturer's ability, so it is inevitable to stand in line.

2. Selling mobile phones as a drainage tool for physical stores is not profitable anyway, so it is better to do it more extreme.

3. There are a variety of products around mobile phones, which is also a profit pool for terminal retail. From the design and decoration of the store, we can sort out the running track of the passenger flow in the store, accurately grasp the psychological changes of the customers in the store, enrich the SKU of the store and promote the transaction of the surrounding products.

4. Taking the physical store as the window, collecting potential customers to the maximum extent and forming customer data is wealth, so I won't go into details here.

5. Storefront is not only a place for users to experience, but also a scene for advertising. Advertisements of mobile phone manufacturers and cross-industry advertisements with the same customer portraits are all profitable directions. Combined with the previous user data precipitation, the imagination space is huge.

1. The overall mobile phone market is picking up.

As early as before, many people thought that the mobile phone retail industry was not well developed and the market was basically saturated. But on 20 17, retail bosses saw spring, and on 20 17, intelligence made the mobile phone retail industry pick up, and the retail industry let you sell mobile phones to make money. Although the profit of the mobile phone retail industry has decreased for various reasons, it has generally rebounded.

I think this is similar to the present form. 5G is coming, and then many people will change their mobile phones. For emerging things, products that will be popular in the mainstream of the market will be chased by consumers. In addition, everyone subconsciously has the idea of pursuing a better life. 5G mobile phones are upgraded in many ways to facilitate future life. So many users will change their mobile phones.

2. Offline sales are gradually changing into online sales.

The rise of e-commerce platform and small video has impacted the store business. The arrival of 5G is a good thing for the mobile phone retail industry. With the update of new technology, many people will buy new mobile phones.

3. The store will eliminate some people.

Operators are getting less and less subsidies, and the profit margin of mobile phones is getting smaller and smaller. Coupled with the impact of the e-commerce platform, the store has great pressure to survive. Many stores are closed, so people who used to come to mobile phone stores around Xiaobi gradually switched to other industries.

First of all, you should understand that retail is a specialized industry. No matter what goods are retailed, all retail industries have their own similarities.

Secondly, 5G is a technological leap in communication technology and has little to do with mobile phone retail. You can recall that from 2G, 3G, 4G to the current 5G, communication technology has been developing continuously, which has little to do with the retail of that G's mobile phone. ..

Finally, it depends on your role in the mobile phone retail industry, whether it is a physical store or an online store, whether you have a loyal customer base, what brand of mobile phone you sell, and how big the profit rate is. These factors will affect the retail industry you mentioned!

In short, retail is an industry and an economic activity, and 5G is technology. The two can't be linked!

5G is coming, and everyone has to change their mobile phones. Will the business of selling mobile phones in physical stores be better?

The actual situation may be very pessimistic.

I have hardly left the mobile phone industry since I came into contact with HTC smart phones in 2006.

1, smartphones are released almost every month, and people are changing their phones.

2, the 5G mobile phone is coming, and the 5G network environment may not keep up. Even if the hardware can keep up, everyone's spending power may not keep up, in a word. It is obviously impossible to replace 5G mobile phones in large areas and in large quantities.

3, even if the whole people change their mobile phones, online shopping habits have been developed, and more people are willing to buy online. After 80,90,00, it has become the main consumer.

4, Shenzhen, Shanghai, the largest digital city and mobile phone city, it is hard to see the past prosperity, and the general trend has gone.

Better times, more opportunities and more choices.

In fact, it is not only difficult to do mobile phone retail now, but also difficult to do all traditional retail. The arrival of 5g will bring new opportunities to mobile phone sales, but it is still difficult to do traditional mobile phone retail without updating the sales model and concept.

The arrival of 5g is a technological update. When the technical foundation is updated, the mobile phone terminal will definitely be updated, so there will be new sales opportunities. In this period, not only did 4G rise to 5g, but 3G rose to 4G, which was the era when smart phone terminals replaced functional machines. But at this moment, the pressure of competitive sales is much greater than at that time, because the current sales model and sales routines have made great progress than at that time.

In other words, with the arrival of 5g, the demand for mobile phone upgrading will increase, but this period of increase will not be permanent, but only short-term. So where is the core of solving the problem of mobile phone retail? A simple summary is a word, new. There must be new retail models, new retail concepts and new retail tools. For example, the role of Xiaomi Experience Store is not only retail, but experience has become its core.

To sum up, retail is an indispensable service scene in life. However, under the current competitive pressure, it is necessary to update the retail concept. For example, taking experience as the core, aiming at customers and solving their needs. And this demand may not only be mobile phones, but also various technology terminals. For example, the arrival of smart home products in 5 g will also be a hot spot. Turn the offline retail store into a gathering place for groups and socializing, become an experience scene, recommend a lifestyle, and turn a single product into more products with horizontal demand.

The mobile phone retail industry should first consider your experience brand, customer base and your marketing ability, which seems to have little to do with 5G.

5G is just an upgrade of communication technology. If we can't change the status quo, even the arrival of the 5G era will still be difficult. To say that the mobile phone market should be a big market, mobile phones are updated very quickly. Generally, one mobile phone is used for one or two years, and some people use two mobile phones. This shows that the mobile phone market is still good.

Why is it difficult to retail mobile phones? There are two reasons for my analysis: First, there are too many mobile phone retail stores. There are countless mobile phone stores, large and small. There are several mobile phone shops in a small street, but cars are in the way. It can be said that mobile phone stores have spread all over people's lives, which is also the key reason for the difficulty of mobile phone retail. Second, the mobile phone industry is mixed. Counterfeit and shoddy products make consumers more inclined to big brand mobile phone specialty stores and official website flagship stores, which is also the reason why mobile phone retailing is difficult.

Therefore, if the mobile phone retail industry wants to reverse the situation, it must shape its own image, expand its business scope offline, break geographical restrictions and improve its service quality and popularity.

The arrival of a new era of 5G,

As the fifth generation mobile communication technology, "5G" has the transmission speed beyond optical fiber and the real-time capability beyond industrial bus. In the 5G era, VR virtual reality and real experience will be infinitely close, and the arrival of the 5G era is of extraordinary significance to the development of retail industry.

With the continuous improvement of 5G technology, it is bound to solve the Internet of Things and artificial intelligence. Relevant personnel predict that by 2020, there will be more than 20.4 billion Internet of Things devices in the world. The rapid development of Internet of Things is bound to lead to data explosion. I believe that data of this magnitude can greatly improve forecasting accuracy, reduce supply chain costs and greatly improve retail efficiency.

With the advent of the 5G era, a new retail era is about to emerge around us. Let's look forward to the second outbreak of the new retail industry, don't you think?

At this year's MWC in Barcelona, Spain, the foldable 5G mobile phones launched by Huawei, ZTE and OPPO shocked the industry and triggered a heated discussion on the development of 5G in China. You know, the rise of 5G has become a trend in China. According to the statistics of Information and Communication Research Institute, after 2020, China mobile communication technology and industry will enter the fifth generation communication, which is expected to be commercialized on a large scale. Zhang Yunyong, member of the Chinese People's Political Consultative Conference and president of China Unicom Group Research Institute, said in an interview at the first "Committee Channel" of the Second Session of the 13th CPPCC National Committee, "We are about to enter a new era of 5G and enter the first year of 5G." It can be seen that a new era of Internet of Everything will be presented to us.

As the fifth generation mobile communication technology, "5G" has the characteristics of "surpassing the transmission speed of optical fiber" and "surpassing the real-time capability of industrial bus", and can realize "all-space link". In the 5G era, VR virtual reality and real experience will be infinitely close, and all "goods" will become more and more intelligent. It can be seen that the arrival of the 5G era is of great significance to the development of the retail industry.

Moreover, with the continuous improvement of 5G technology, it is bound to solve the cost and integration problems of new technologies such as the Internet of Things and artificial intelligence. Gartner, a well-known IT research and consulting company, once predicted that by 2020, there will be more than 20.4 billion Internet of Things devices in the world. The rapid development of the Internet of Things will inevitably lead to data explosion. I believe that data of this magnitude can greatly improve forecasting accuracy, reduce supply chain costs and greatly improve retail efficiency.

"The natural barrier becomes a thoroughfare", and 5G technology can make people's lives faster, easier and closer. With the acceleration of commercial deployment of 5G, "Internet of Everything" is no longer an armchair strategist, it will bring the whole retail system from demand, design and production to logistics, channels, sales and after-sales service. I believe that a new retail era of "high quality, high experience and high intelligence" will soon appear around us. Let's look forward to the full-scale outbreak of the new retail industry!

The difficulties in the mobile phone retail industry seem to have little to do with 5 G, one is the sales industry, and the other is the communication and intelligence industry. There is no big connection, and 5G has been successfully piloted in various regions. Various mobile phones will also support 5 G. Of course, if some mobile phones don't support 5G, then the sales volume will be given to all mobile phones, and retail will be hard to say.