Essay on the problems and solutions in folklore tourism

Two, the research content of folklore tourism (value system research) I searched through the Wanfang database, google academic search engine, the Chinese periodicals network and so on nearly ten thousand essays on folklore tourism, plus the tutor's assigned essays, and found that on the research on folklore tourism so far in such a range of repeated discussion. deepening and broadening at the same time. Most of the researches on folklore tourism focus on the concept, characteristics and classification of folklore tourism, the planning, development and mode of development of folklore tourism, the cultural aspects of folklore tourism, the sustainable development of folklore tourism, the development of regional tourism, the market and economy of folklore tourism, the problems and countermeasures in the development of folklore tourism, and the comparative studies between China and foreign countries on folklore tourism. And so on. Papers exploring such issues abound, but there are not many articles from the perspective of the value of folk tourism itself. Throughout the research content of folk tourism, in essence, it mainly explores the value system of folk tourism, which mainly includes the following aspects of the value content: (a) cultural values 1. the status quo of cultural disharmony: the tourism industry is often referred to as the " smoke-free" industry, however, the tourism industry is often referred to as the " smoke-free" industry. Smoke-free" industry, but in its development over the project on its survival of tourism resources and environment caused by the damage, in some ways, no less than the industrial damage to the ecological environment. Too much attention to the form of folk culture often leads to the loss of the spiritual core of folk culture and the emergence of a large number of pseudo-folklore, which destroys the harmony of the folk culture of the tourist places and promotes the rapid convergence of the folk culture of the tourist places with foreign cultures, so that the characteristics of the folk culture are disappearing day by day. Folk tourism is a form of tourism developed on the rich soil of folk culture, which should be conducive to the inheritance of folk culture, but in many places, the development of tourism has harmed the folk culture, resulting in the national customs in vain, the art value of handicrafts is reduced, and the diversity of culture is gradually lost. Sun Tiansheng thinks that the main reason is the utilitarianism of developers and tourists, so we should emphasize the responsibility of folklore tourism for cultural protection, and not forget the significance of cultural inheritance while giving full play to its economic function. Tian Maojun reflected on folk tourism culture from two angles: "not dealing with the relationship between the protection and development of national culture in a scientific way" and "not understanding the main issue of the protection and development of folk culture". Zhou Xiao (2002) also introduced the concept of "cultural colonization". In addition to this, other scholars believe that the obvious characteristic of China's contemporary cultural change is the polarized development of material life practices, social life practices and belief life practices, that is, on the one hand, the material life style is rapidly chasing after consumption and enjoyment that transcends the time and space and the national conditions, and even applying the foreign cultural model without selecting, or wrongly introducing the failures of Western culture to fill the gap of the disdained traditional life style, and on the other hand, on the family customs, life rituals, and traditional life style, there is the need for the development of the traditional culture. On the other hand, in terms of family customs, life rituals, and beliefs and concepts, the old patriarchal rituals have been fully restored without distinction, and both foreign and local customs are in the process of collision, fusion, or reorganization and reconstruction. In addition, nowadays customs are marked with "fashion", and it has become the main task of folklore scholars to study the formation of fashion, which is capable of convergent behavioral patterns, and the constant change of fashion. (2) Coordinated development of culture: the seemingly economic problem of cultural conflict in the development of folklore tourism is in fact an outgrowth of the deep-rooted cultural conflict. Therefore, in the practice of tourism development, not only should we make technical and economic arguments for the tourism development of a region, but also we should look for the equilibrium in the cultural conflict and cultivate the concept of cultural harmonization. According to Tao Li, the content of its harmonization should contain the harmonization between cultural differences and cultural identity of folkloric tourists, between the essence of folkloric tourism and the form of folkloric tourism products, between self-determination and interaction in the development of national cultural inheritance in folkloric tourism, between the cultural mentality of residents of the hosting place in folkloric tourism, between the openness and restriction of folkloric tourism, and between the culture and the ecological economy in folkloric tourism. In fact, the current core issue of cultural harmonization is the harmonization between the authenticity of folk tourism and the commodity. In fact, the authenticity and commercialization of folk tourism are not absolutely opposed to each other, such as the development of folk tourism with tourism as the driving force, commercialization can not be avoided, we should seek for the intrinsic tension between the authenticity and commercialization in order to obtain the sustainability of tourism development. At the same time, the key to the incongruity does not lie in the commercialization of folk tourism itself, but in the superficial understanding and low-level application of commercialization. The "authenticity" of folkloric tourism focuses on the "reality" of the tourist's experience, and provides the tourist with an opportunity to experience folk culture through the operation of the market. Therefore, folk tourism is a kind of high-level cultural tourism, which has economic "shell" and cultural "connotation". Therefore, the development of folk tourism should not only follow the economic law, but also follow the cultural law. Disregard for the cultural connotation of arbitrary, crude, in fact, a violation of the principle of commercialization, is unsustainable development, but also impossible to obtain long-term economic benefits. At the same time, in tourism development must grasp the "degree" of commercialization, not to put the economic benefits of tourism and then too high a position, commercialization is not bad, on the contrary, commercialization can also be effective in the dissemination and promotion of folk culture, tourism will also become the messenger of the dissemination of folk culture. So only in the spirit of tourism authenticity and the balanced development of commercialization will really achieve a wide range of cultural coordination. (ii) Economic value As an important part of cultural tourism, folklore tourism has been effective in terms of economic benefits: 1. Explicit effect: folklore tourism has a great advantage in attracting tourists and increasing the source of tourists with its unique charm. 2. 2. Hidden effect: need to be tested over time, folklore tourism is an important way to get information, while folklore tourism also expands the visibility of the local community, in bringing direct economic benefits at the same time, but also to attract a large number of investors for the local economy to build promotional services.