Traditional Culture Encyclopedia - Traditional culture - What is the difference between soft text marketing and traditional marketing?
What is the difference between soft text marketing and traditional marketing?
Soft text marketing is to write articles with product content, and submit the articles to the media for release through the platform of name/product release. With the help of the number of readers in the media, we can increase the exposure of products, improve brand awareness, and take advantage of the stable ranking of media articles, so that the search of target users can be displayed at the forefront, and the reports of third-party media are more authoritative and credible. Soft text marketing focuses more on building trust, which has a long-term limitation. Some articles can also bring passengers in five or six years.
Traditional marketing takes the media as the advertising medium and pays attention to the effect of advertising bombing, which makes people know that there is such a brand or product, but it can't be clearly introduced. Under the current situation of information flooding, traditional marketing appears to be single and blunt, which is easy to arouse the disgust of the audience.
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