Is it necessary for China to develop local fashion luxury brands

It is necessary for China to develop local fashion luxury brands. Currently, international luxury brands have a great influence in the Chinese market, but the recognition of local brands by Chinese consumers is also increasing. There can be several important reasons for developing local fashion and luxury brands:

1. Increase economic growth: Developing local fashion and luxury brands will promote the development of domestic designers and manufacturers. This will stimulate economic growth and create more jobs in the domestic creative industries.

2. Enhance international competitiveness: Developing local fashion luxury brands will help China gain higher competitiveness in the global luxury market. Through innovative design and high quality manufacturing, Chinese brands can build their reputation and compete with international brands in the international market.

3. Strengthening the domestic consumer market: China is one of the largest consumer markets in the world. By developing local fashion and luxury brands, Chinese consumers can be attracted to support local brands and contribute to the prosperity of the domestic market. This will help reduce dependence on imported luxury goods and increase the influence of domestic brands.

4. Protecting intellectual property rights: Developing local fashion luxury brands can help protect China's intellectual property rights. In the past, some international brands may have infringed on China's intellectual property rights. By developing local brands, China can better protect its intellectual property and contribute to the global process of intellectual property protection.

While China has seen the rise of some local fashion and luxury brands, developing local brands still takes time and effort. However, developing local fashion and luxury brands is important for China's economy and international competitiveness.