How to see the Chinese style marketing?

Looking at the prevalence and popularity of Chinese style in brand marketing in the past two years, it is believed that there are two main factors:

1. Face Value Economy

Aesthetic demand is increasingly becoming an important influence on people's consumption motivation and behavior. According to the "New Era Consumer Aesthetic Characteristics Research" data show that: 97% of the people said they are willing to pay for the value of the face, especially clothing bags, furniture, cultural and creative industries, users are more likely to accept the value of the face premium, and even part of the user is willing to pay more than 100 percent premium.

When the product is integrated into the traditional elements, it has a strong classic national style temperament, belonging to the Chinese traditional culture of the unique ancient beauty, more likely to get consumers, especially female consumers favor.

2. National Tide Culture

At present, the Post-95s and Post-00s are gradually moving towards the center of the consumer stage, and this part of the young consumer group tends to have strong self-expression aspirations, be more culturally rational, pursue quality, and be keen on creativity, and National Tide has already become an important part of the communication system of the young circle. With interesting content and novel forms, "National Tide + Brand" makes the presentation of culture more fashionable, and is recognized and loved by Generation Z. Therefore, it is becoming a new marketing trend.