How do hotels innovate and survive under the internet thinking mode?

Internet thinking is a way of thinking to re-examine the market, users, products, enterprise value chain and even the whole business ecology under the background of the continuous development of internet plus, big data, cloud computing and other technologies.

Li Yanhong, founder of Baidu, was the first person to put forward Internet thinking. At a large-scale event of Baidu, Li Yanhong first mentioned the word "Internet thinking" when discussing development issues with bosses and entrepreneurs in traditional industries. He said that we entrepreneurs should have Internet thinking in the future. Maybe you are not doing the Internet, but your way of thinking should gradually stand in the perspective of the Internet. Now a few years have passed, and this concept has gradually been recognized by more and more entrepreneurs and even people from all walks of life and fields outside the enterprise. But the word "internet thinking" has also evolved into many different explanations.

The way of thinking in the Internet age is not limited to Internet products and Internet companies. The Internet here not only refers to the desktop Internet or mobile Internet, but also includes the pan-Internet, because the future network form must span all kinds of terminal devices, such as desktops, notebooks, tablets, mobile phones, watches, glasses and so on. Internet thinking is to reduce the dimension, so that the Internet industry can actively integrate into the physical industry and keep a low profile. [ 1]

The six characteristics of Internet thinking are: large quantity, zero distance, transparency, intelligent sharing, convenient operation, and benefiting all beings.

How did Internet thinking come into being? Productivity determines the relations of production, and the technical characteristics of the Internet will affect its logic at the business level to some extent. The building blocks of industrial society are tangible atoms, while the basic medium that constitutes the Internet world is intangible bits.

This means that the economics in the industrial civilization era is a kind of scarce economics, while the Internet era is an abundant economics. According to Moore's Law and other theories, the three basic elements of the Internet-bandwidth, storage and server-will be infinitely free. In the Internet economy, it is impossible to monopolize production, sales and dissemination.

Moreover, the internet with mesh structure has no central node and is not hierarchical. Although different points have different weights, no point is absolutely authoritative. Therefore, the technical structure of the Internet determines its internal spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet.

In the network society, the value of an "individual" and an "enterprise" is determined by the width and thickness of the connection point. The wider and thicker your contacts are, the greater your value is, which is also the basic feature of a pure information society. The content of your information determines your value. So opening up has become a necessary means of survival. If you don't open up, you can't get more connections.

Therefore, the Internet business model must be based on equality and openness, and the Internet thinking must also reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy.

In the era of agricultural civilization, the most important assets are land and farmers, while in the industrial age, the most important assets are capital, machines (machines are solidified capital) and alienated people on the assembly line. In the early industrial age, alienated people were the most concerned, because people were also regarded as machines. People are just screws on the assembly line. In the era of knowledge economy, one of the core resources is data and the other is knowledge workers, which is what Drucker said at the end of last century. The management of enterprises will also move from the traditional multi-level to a flatter, more networked and more ecological way. It is the most important and breakthrough place for any organization and the whole society to let knowledge workers really create value.