What do you mean by expanding the audience?

It means to increase people's acceptance of a thing.

Audience is the scope of information dissemination recipients. The recipients of information dissemination include readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. According to the principle of demography, the audience can be divided into different groups according to gender, age, occupation, region and education level, such as male audience and female audience.

Ways to expand the audience:

Holding cultural fairs by combining offline and online interaction can make more people see the charm of traditional culture without leaving home. Expand the audience from participants to all the public, whether old people, children or office workers, can participate in the appreciation of cultural works, thus deepening the understanding of traditional culture.

Audience type:

1, according to the contact media category: newspaper readers, radio listeners, TV viewers and netizens.

2. According to the principle of demography, the audience can be divided into different groups according to gender, age, occupation, region and education level. Such as male audience and female audience.

3. According to the frequency of contact with the media: stable audience and unstable audience.

4. According to the different information needs of the audience: general audience (broad audience) and special audience (narrow audience).

5. According to the certainty of contact with news media: actual audience and potential audience.

6. According to the clear communication target of news media: core audience and marginal audience.