How to make good use of media?

I think the development of media integration is a trend of national media development. So how to make good use of the media? I think the first thing to understand is what the media is.

Media convergence is a new type of media that makes full use of media carriers to integrate the similarities of radio, television and newspapers with complementary different media in terms of manpower, content and publicity, so as to realize "resource accommodation, content integration, publicity integration and interest integration".

With the development of economy and society, communication tools have become more and more advanced. Humans no longer rely solely on newspapers and television to obtain information. In this era when everyone has a mobile phone, everyone is a media and everyone is a news collector, people who are media workers and those who are engaged in propaganda work in the unit should do a good job in media integration.

So how to make good use of integrated media, we should start from the following aspects: First, we should make good use of traditional means of communication, such as broadcasting, such as television, such as newspapers. While making good use of these traditional means of communication, we should combine new media, online media and self-media so as to make good use of integrated media.

Therefore, the specific work is that when we promote a thing or a product, we must first think of advertisements in traditional media, and at this time we must also think of advertisements in online media and self-media. In addition, we should establish our own matrix network publicity platform. Only in this way can we integrate and publicize the media.