How to open a photo studio

Summary: the choice of business projects is crucial, now many entrepreneurs will consider opening a photo studio, the market demand for photography is here, there is indeed a business, but the competition is also relatively large, to open a photo studio, you need to comprehensively consider a number of aspects of the market research work, need to consider the matters including market capacity, competitors, market segments, business plans, etc., the following for you to prepare A photo studio business plan, you can refer to. First, open a photo studio how

These two years, the development of the emerging photo studio very quickly, such as the emergence of a number of large shopping malls, some of the photo studio more in just two or three years, opened dozens of outlets, then open a photo studio good?

Photo studio is indeed a relatively good business project, because the market demand for photography is very large, including wedding photos, ID photos, personal portraits, art photos, etc., there is a large number of people in this area of demand, but it should be noted that the competition in this industry is also relatively large, a lot of friends failed to lead to the return of the blood, therefore, in the opening of the photo studio before the proposal to do a good job in the market research.

Second, open the photo studio need to consider what

Open the photo studio before, to do a good job of market research, comprehensive considerations before deciding whether to open, the main factors to consider include:

1, market analysis

(1) to understand the capacity of the market: the market whether the need for a photo studio, photo studio profits, etc..

(2) analyze competitors to find the industry benchmark: mainly to see what the local good photo studio, to understand their mode of operation and business strategy, you can pay attention to a number of photo studio WeChat public number, microblogging, to become each other's customers, to understand each other's store decoration, hardware and software equipment, and personally feel the other side of the service reception.

(3) to find out the market segments: the same emerging photo studio, but there are some differences between the photo studio, such as documents, children's photography, couple photos, wedding photos, pet photos, etc., you need to locate their own entry point according to market vacancies.

2, conceptualize the business plan

(1) analyze the threshold of entry. The main understanding of "what conditions are needed to open a photo studio", "what equipment is needed to open a photo studio", "how to decorate the photo studio", "how much money needs to be invested to open a photo studio" and so on. How much money do you need to invest" and so on.

(2) team building. To know "how many people need to open a photo studio which positions", "the development of photo studio assessment mechanism", "photo studio salary" and so on.

(3) small-scale test: "self-branding", through the circle of friends in the free service, take a variety of themes for the dissemination of photographs "professional image building", and constantly seek the views of all parties to verify the market response of the market segment.

3, began to start

(1) store implementation. "How to light start the photo studio?" , "How to choose the photo store stores?" , "What factors need to be considered in the negotiation between the photo studio and the mall manager?" .

(2) Staff Recruitment. "How does a photo studio attract talent?" , "What kind of talent does a photo studio need?"

(3) Photo studio operations. "How to market a new photo studio to explode customer traffic?" , "How to get the first users of the photo studio?" , "Photo studio how to make old customers referrals?" , "How to build a self-growth marketing system for fans".

(4) Operation system construction. "How to refine the management of photo studio?" , "How to improve staff efficiency in photo studio?" , "Photo studio how to build a franchise system?" , "Photo studio how to crack the talent".

Three, photo studio business plan case

To open a photo studio, then, to do a good job of business plan, generally including project overview, service mode, project site selection, project advantages and disadvantages, marketing strategy, investment budget, risk prediction, etc., the following is a photo studio business plan case:

(a) project overview

Identification photos: a Both important and at the same time is the most unattractive photos, the traditional photo ID stagnant eyes, stiff expression, the entire face of the person has no spirit, clothing is too casual, hairstyle is too messy, high and low shoulders, large and small eyes.

The traditional way of taking ID photos has failed to meet the aesthetics of modern people, especially young people, in the student population of up to more than 100,000 students and faculty of the university city, the demand for ID photos can be imagined, plus this group are the most knowledgeable, vision, aesthetic young groups, so the traditional ID photo in the university city is urgent need to break through and change.

Based on this, I plan to invest in the university city to create a professional photo ID photo studio, will be combined with the work photo, driver's license, passport, image photo, registration photo and so on all the categories of photo ID for the majority of students and teachers services, the student body in the university city concentrated market to open up a photo ID to lead the shooting industry's professional venues. Let the photo ID to shoot a blockbuster feeling, let the photo ID can become in your social network to show off the capital.

(B) a new service model

1, pre-communication with customers to understand the requirements of the type of photo ID customers.

2, professional make-up artist to the customer light makeup, including eyebrow trimming, concealer, eyeliner, lip gloss, as well as the adjustment of the hair style, provide shirts, T-shirts, professional suits.

3.Photographer will shoot the customer, adjust the facial expression according to the customer's request, avoid double chin, observe whether the customer has big and small eyes, high and low shoulders, the photographer will make adjustments in time to complete the shooting.

4. The photos are handed over to the digital technician for post-processing, removing scars, pimples and acne from the face, adjusting the color of the screen, and peeling the skin.

5. After the post-processing of the pictures, the digital artist will arrange to operate the printer for printing.

(C) Project Location

Commercial street near the university town.

(D) entrepreneurial advantages and disadvantages analysis

1, entrepreneurial advantages

Since I am a college student myself, so close to the university, a clear understanding of the needs of college students psychology, easy to grasp the level of consumption of college students. This is the most important advantage. At present, there is no professional ID photo shooting organization in the university town, the market vacancy brings us an opportunity. Capture the student body love beauty of the psychology, the use of publicity among students to advertise the advantages of a wide range of radiation do publicity.

2, entrepreneurial disadvantages

Student entrepreneurship social experience, entrepreneurial capital shortage, slow development, the market is easily seized. For such a slightly larger store, the management and operation of the requirements of the ability to strong, we do not have experience in this area, crossing the river by touching the stone is purely helpless.

(E) marketing strategy

Opening of the big reward, 3 days free experience of the art of self-timer, give a small gift.

1, external

(1) network promotion: register members in various universities BBS forums, microblogging, widely distributed pre-opening ads and in the event during the activities of the contents of the event, so that more students know the existence of our photo studio, so that more people have curiosity.

(2) set up campus agents: in each college to find 1-2 work-study students (the premise of good moral character, good image, keen on the service industry, hard-working), with a base salary + commission model to let it for our photo studio to absorb more customers.

(3) activities: the opening of the school year and the holidays for the opening of activities, activities, discounts, participation in activities can be activities and small gifts and discount coupons for the photo shop.

2, internal

(1) marketing team and management: initially 3 people team + 3 people on each campus agent = 6 people team.

(2) price menu: two grades of ID photo shooting, the price set according to the results of market research to determine, other services such as photo processing, printing and copying, photo developing, other shooting needs to be determined.

(F) investment budget

Mainly includes the cost of renting a room, computer equipment, camera equipment, desks, make-up tables, cosmetics, clothing, photo cutting machine and other equipment, plus renovation costs, working capital, advertising costs.

(VII) Corporate Culture

1, adhering to the people-oriented, team growth as the core, and constantly go to stimulate the enthusiasm of the staff, training staff talent, with the best team to serve customers.

2, "focus on the details", whether it is the leadership or grass-roots staff, starting from the service, starting from each person in the enterprise, into the photo store, the waiter immediately consumers to make a cup of tea or a cup of water, the customer to the store waiter must be enthusiastic and full of gestures to express the welcome, and patience and courtesy for consumers! Service.

(H) Risk prediction and countermeasures

1, the risk of closure

Annually up to four months of vacation leads to the university city of a cold, the photo studio's foot traffic has decreased dramatically, and we have to bear the rent and depreciation of fixed assets, which causes the risk of closure of the holiday.

Holidays can be equipment leasing, the lessee to bear the depreciation of equipment.

2, management risk

The operation of the enterprise is a teamwork command, internal differences in opinion will lead to the distortion of the development of the enterprise or lag.

Do a good job of internal work, a clear division of labor, the dividend thorough, to the experienced to ask for advice on the management model, set up an internal half through the system.

3, business risk

Dry days are easy to fire, many circuits are easy to short-circuit, many hands are easy to steal.

Regularly check whether the fire extinguisher is expired, wall paste careful fireworks words, regular cleaning and inspection of the line, valuables are not thrown away, each member to enhance the sense of vigilance.