How do small and medium-sized enterprises survive during the epidemic

1, under the epidemic, many small and medium-sized enterprises have suffered a huge blow, such as catering, tourism, hotels, home, and automobile industries, including all offline restaurants. Haidilao, as a large domestic hot pot chain enterprise, has also been hit. According to industry estimates, only from the perspective of sales losses and personnel costs, the loss of Haidilao has exceeded 1 1 billion yuan after it was closed for 5 days. The whole economy of China has been severely damaged. How can small and medium-sized enterprises take self-protection and self-help measures to survive during the epidemic?

2. Create cash flow

We often say that where there is a crisis, there is an opportunity. Being able to survive the crisis is also a core competitiveness. Both individuals and enterprises have to pay some costs every month, such as mortgage, car loan, enterprise rent, employee salary and so on. If there is not enough cash flow, it is difficult to save. So in this epidemic crisis, we can see how important cash flow is, and stable cash flow is more important than anything else. A lot of people say I'm out. Where is the cash flow without income? Can we create cash flow without cash flow? It's better than waiting to die at home.

Nowadays, many hotels have a miserable life and the rent is very expensive. The most important thing is labor. The labor cost of many hotels is higher than the rent. I have a friend who runs a four-star hotel in Shenzhen. There are about 400 guest rooms, with more than 500 employees, and it costs four or five million yuan a month. But now the hotel has few guests and no tour groups. If it takes three months to recover, it will be a great burden for him. If not, what should we do after so many years of hard work? Employees who leave their jobs without pay for more than a month will definitely face a great problem of brain drain. After all, it's hard to talk now.

4. Extraordinary times are very strategic. Why do rooms have to be sold by the day? Why can't they be packaged and sold monthly? Your facilities are excellent. If it is better than ordinary rental houses and apartments, the price is also cheap. Why not try the serviced apartment model? 300 rooms, take out 200 rooms and rent them to white-collar workers who have just returned to Shenzhen for three months. Many people wanted to change jobs and houses. Serviced apartments are a good transit point, and you can ask for a small deposit. According to the traditional rental policy, you don't have to pay two mortgages, and you just have to pay a symbolic one-month rent. You want to rent a room for 200 yuan for three months plus a deposit 1 month. Even if a room only charges 3,000 yuan a month (it is already very cheap in a location like Shenzhen), it can create at least 2 million cash flows in these three months. Although there is not much money, it is all income, and it is very strategic in extraordinary times. Wait until the tourism industry recovers, and then slowly reduce the number of long-term tenants. This is also a way to create cash flow. The most important thing now is to keep the enterprise alive on the premise of keeping promises.

5. Tourism is the hardest hit area under the influence of the epidemic. Wei Xiaoan, director of the Academic Committee of china tourism academy, believes that the government can help the industry through fiscal policy (financial transfer payment, supporting key tourism enterprises with hats), development and reform policy, monetary policy (lowering interest rates and delaying repayment time), tax policy, social policy and opening-up policy.