How to export general traditional culture?

Cultural output refers to exporting our excellent culture to the world; It refers to the measures taken to spread China's cultural ideas, ideas and products to the outside world in order to reverse the cultural exchange deficit between China and foreign countries.

It is the product of opening to the outside world and the need of contemporary cultural construction. It can not only show spiritual vitality, lay a spiritual growth point, but also establish the image of the country, people and nation, and occupy a place in the history of human cultural development. To this end, we need to make overall plans and take action on what to export, how to create and how to export culture.

At present, there are many problems in China's cultural exchange, such as cultural deficit, more imports and less exports; Some exported cultures cater to the narrow needs of the west too much, and some enterprises are still selling backward and ugly things such as "fake" goods, which has damaged the national image.

So take measures: 1. Reverse the deficit, adhere to the combination of import and export, and promote equal dialogue and export of cultures; 2. Enhance cultural creativity and export culture that is valuable for the healthy and upward development of human beings; 3. Based on tradition, facing the modern times and combining the characteristics of the times, create a new culture and enhance soft power. We still have to make an overall plan and take action on what to export, what to create and how to export culture.

In terms of cultural export, we should do the following: First, export original cultural products that contain China's values and are valuable for the healthy development of mankind, such as various intangible cultural derivatives, and put an end to exporting cultural products that cater to the narrow needs of the West. The second is to create and develop cultural products that are based on China's traditional culture, meet the development needs of the times and the world, and reflect the country's soft power. We must adhere to the combination of "bringing in" and "exporting" and communicate on an equal footing.

Our country has a history of thousands of years, and our culture is full of brilliant crystallization washed away by the long river of time for thousands of years. As long as we are based on the excellent local culture, we will surely make Chinese culture bloom in the world.