How should foreign trade enterprises promote their own brands?

The B2B platform of trade manager takes "AI technology" and "big data" as the core, and provides users with global buyer information, including the contact email address of purchasing department, customs data, enterprise scale and operation status. In order to grasp the purchasing demand of the world market in time and bridge the transaction between domestic small and medium-sized manufacturing enterprises and foreign buyers.

Advantages: direct contact with customers, saving time and cost, and rapid development.

2) Traditional exhibitions

Exhibition is the most traditional way of foreign trade and the most direct and effective brand promotion channel. Provide opportunities for face-to-face communication between buyers and sellers.

Advantages: direct and effective display of products and enterprises, face-to-face communication, better understanding of customer needs, and increased trust among colleagues.

3)B2B platform

Comprehensive B2B platforms: China Manufacturing Network, Alibaba and global sources.

Industry B2B platform: directindustry foreign trade website navigation and other domestic and foreign industry platforms.

Advantages: The platform has its own traffic and buyer channels, and peers on the platform can refer to more information to save trouble. Enterprises only need to upload products and decorate shops.

Suitable for people: B2B enterprises, industrial enterprises, enterprises with certain competitive advantages and economic strength on OEM/ODM (Alibaba 65438+100000 years is the norm).

4) Build your own station &; search engine optimization

Website is the core of all online marketing, and all promotion work is carried out around the website, so it is particularly important to establish your own independent website (B2B display type and B2C sales type). Now every company has its own website, but most of them are limited to product display. Design and SEO are not integrated, not to mention the display of corporate strength and brand image.

Advantages: high cost performance, SEO has done automatic drainage.

5)SNS social media marketing

Social media marketing, which is very popular in recent two years, is also a new way for foreign trade to develop customers. We can find potential buyers through search, communicate online, recommend ourselves, open a shop or set up our own sharing circle to attract foreign customers, establish contacts, get to know each other and promote cooperation.

Advantages: the operation is simple and free, anyone can use and play, and establish their own personal brand or self-media without any cost.

6) Google search &; E-mail direct marketing

Through a variety of keyword combination search, you can have a certain grasp and understanding of customer information, and then search for emails, and then verify them, and then further business communication. It can be combined with EDM marketing to carry out mass marketing or single precision marketing for potential customers. Please persevere in mass marketing.

Advantages: simple operation, free form, how to search is your own operation, and there is a lot of room to play.

7)B2C platform

B2C/C2C platforms: Amazon, AliExpress, wish, Dunhuang, etc. Large B2C platforms release products for retail, such as Tmall or Taobao in China, which are more suitable for consumer goods or daily necessities with high repurchase rate/convenient mailing/low price.

Advantages: It is easy to get started. With the help of the platform operation mode, you can go online quickly, open a shop and upload products on the platform.

8) Video marketing &; Picture marketing

The Internet age is changing rapidly, and people's brains are overloaded with information. In the era of global information overload, video is more easily accepted by eyes and brains. Therefore, it is easy to create a video, and users are more likely to accept the video rather than other forms of content. Showing their vision, professional knowledge, products and services to enterprises and professionals has become a great weapon for enterprises.

Advantages: low cost, accurate target, direct and three-dimensional effect, interactive and active, fast social communication, and difficult to copy.

9) Industry websites

Our international counterparts who advertise in trade magazines and websites, develop customers and advertise will also be our OEM partners or distributors.

10) search engine advertisement

Put keywords in English and small languages, and put keyword advertisements according to the countries or markets that the company hopes to explore.

1 1) Directory/Yellow Pages Development

Although the yellow pages are old-fashioned, with little information such as company name, industry and contact information, it is precisely because of the early time that the companies above are established companies with a certain brand foundation, so many foreign traders like to find the contact information of customers in the yellow pages.

Advantages: save time and effort, have more customer information and are easy to find.