What are the pain points of clothing consumers?

Pain point of clothing consumers: Maybe they like to buy it at first, but others say they don't like it when they go back, or they like this dress at first, but they think it's expensive and have been entangled for a long time, and then they still don't like it so much after buying it back.

Especially when I buy clothes online, I see that the photos fit me well, the colors are punctual and the styles are similar. I received the goods three days after placing the order, and found that I couldn't control this style at all. I felt that the size was a bit large. I tossed and turned and didn't want to return it. I thought I might be able to wear it in the future, so I stuffed it in the cupboard, but I couldn't help buying a lot every time I opened the mobile app.

Six major pain points in clothing industry

1. Overcapacity bonus is absent.

China clothing industry has experienced a period of prosperity, and the demographic dividend, policy dividend and cost advantage are gradually fading.

2. The inventory is huge.

Huge inventory not only devours the cash flow of enterprises, but also brings storage and transportation costs. The longer it is delayed, the more difficult it is for the inventory to be converted into profits, and the lower its value.

3. Redundancy of intermediate channels in industrial chain

The traditional industrial chain model of "factory-brand company-agent-retailer-consumer" leads to a serious inflated product price.

4. The market positioning is unclear and the homogenization is serious.

The consumer market lacks clear positioning, product design and marketing promotion, and relies too much on ODM factory resources to create its own unique characteristics from fabric to design.

5. Shortage of professionals

Lack of designers, plate makers, technology, promotion and other professionals.

6. Internet Transformation and Omni-channel Marketing

Traditional garment enterprises have a strong demand for Internet transformation, lacking ideas and tools, and hope to expand new omni-channel marketing models through the Internet.