Traditional Culture Encyclopedia - Traditional culture - What is the clothing operation?

What is the clothing operation?

Clothing operation is to apply the general theory of marketing to various industries, including the guiding part of clothing specialty. However, too general theory is often not suitable for specific and distinctive industries or industries.

The recruitment of operational talents in clothing industry is mainly aimed at middle and senior talents with certain experience. It is not difficult to find out in the work details that many clothing companies have handed over the power of market coordination to the operation director/director. The work includes: the overall planning, operation, promotion and management of the network platform; According to the needs of the company, market and customers, constantly adjust and upgrade the website functions; Understand the dynamic information of competitors and optimize products and sales plans; Responsible for the construction of operation team and the completion of e-commerce retail promotion index and sales index.