How Businesses Use New Media for Marketing

New media marketing refers to the use of new media platforms for marketing. Forms include: portals, search engines, microblogging, WeChat, Zhihu, short videos, live broadcasts and so on. Here are a few new media marketing forms and platforms for you to recommend, I hope it can better help you plan the next work: 1, through bidding promotion, displaying publicity for enterprise products and services, obtaining traffic, converting traffic, and obtaining orders. Search engine platforms include Baidu, 360, Sogou, Google, etc. 2, through short videos, there is no better way to attract the attention of consumers than video, after a survey, compared with reading content, about 65% of people will watch most videos. Online live streaming or learning platforms can be used to teach consumers how to use the product and show different features, as well as to shape the brand personality that people like.3, through creative planning, after the product has selling points, it is necessary to plan creative marketing advertising points according to the selling points. Creativity determines the promotion effect of the product. A good creative advertisement will let more people share and publicize for you. For example, durex, they are very creative every time they plan their advertisements and copywriting in festivals. Like when we see creative and tasteful copywriting, we will spare no effort to share the pleasure with our friends.4. Through social media, after the previous selling points, concepts and channels have been decided, it is necessary to lose the users to the new media WeChat public number. Combined with user needs, product quality and brand influence, to do online and offline marketing closed loop.