Is the value of news the same as that of news?

News value should refer to the social value contained in news, and its core is the sociality contained in news. News values were formed in the period of American mass newspapers from 65438 to/kloc-0 to 930. In China, Xu was the first to study the value of news. He devoted a chapter to "the value of news" in "General Theory of News" published by 19 18.

The six elements of news value recognized by American press are authenticity, novelty, importance, proximity, uniqueness and interest. The focus of the six elements is the reader's interest. Western journalists often interpret "reader's interest" as metamorphosis, conflict, struggle, death, crime, hatred, sympathy, gender relations, women, animals and so on.

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Expanding the news value of the material is the role of the news audience. For example, "news value is the present and potential function of some facts in meeting the news needs of the audience."

These definitions solve the dominant position of the audience in the communication process, point out the direction for the operation of news organizations, and help to avoid the disadvantages of news organizations not paying attention to the audience in the communication process, which is also in line with the "audience-centered theory", but simply emphasizing the needs of the audience will make the public opinion guidance of news lose its direction.

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