What is advertising? What are the characteristics of advertising

I. Characteristics of Advertising

1. Advertising is a communication tool that transmits the information about a certain commodity from the organization that produces or operates this commodity (the advertiser) to a group of users and consumers;

2. Payment is needed to do advertisement;

3. Communication activities carried out by advertisement are persuasive in nature;

4. Purposeful, planned and continuous;

5. Advertising is not only beneficial to the advertiser, but also to the target audience, it allows users and consumers to get useful information.

2. Advantages of advertising

1. Accurate expression of advertising information, advertising design is a practical discipline with a clear purpose, and accurately conveying advertising information is the primary task of advertising design.

Modern commercial society, most of the information about goods and services are transmitted through advertising, print advertising through text, color, graphics to accurately express the information, while two-dimensional advertising through sound, dynamic effects to express the information, through the above ways goods and services can be accepted and recognized by consumers.

2, establish brand image, corporate image and brand determines the status of enterprises and products in the minds of consumers, this status usually rely on the strength of the enterprise and advertising strategy in the maintenance and shaping. In print ads, newspaper ads and magazine ads have a strong branding ability due to their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

3, guide consumption, print ads can generally directly to the hands of consumers, and detailed and specific information, so such as shopping guides, real estate ads, commodity information, etc. can guide consumers to buy products. Two-dimensional advertisements can prompt consumers to consume through the influence of dynamic effects.

4, to meet the consumer, a colorful, vivid image of the advertising works, can be extraordinary beauty to enhance the power of advertising, so that consumers immersed in the image of goods and services to give pleasure, so that they consciously accept the guidance of the advertisement.

5. Therefore, the aesthetic recreation of material culture and lifestyle in advertising design, through exaggeration, association, symbolism, metaphor, wit, humor and other techniques to beautify the picture, so that it meets the aesthetic needs of the human aesthetic, the aesthetic interests of the consumers of the technique can be effectively guided by the consumer's concepts of consumption in material culture and lifestyle.

Expanded Information:

The characteristics of advertising and marketing