What are the differences between network marketing and traditional marketing?

Network marketing refers to organizations or individuals based on the development of a convenient Internet, products, services, a series of business activities, so as to achieve to meet the needs of the organization or the individual the whole process of network marketing is an integral part of the overall marketing strategy of the enterprise is built on the basis of the Internet with the help of the Internet characteristics to achieve a certain marketing objectives of the marketing means.

Internet marketing a variety of marketing methods: search engine marketing; search engine optimization; e-mail marketing; instant messaging marketing; viral marketing; BBS marketing; blog marketing; microblogging marketing; microblogging marketing; microblogging marketing; video marketing; soft marketing; experiential micro-marketing; O2O three-dimensional marketing.

Internet marketing purpose: 1, attract new customers; 2, increase customer stickiness; 3, improve the conversion rate.

The difference between network marketing and offline marketing: network marketing first-line sales of the name of the platform, with marketing objectives after the physical space sales staff to pick up, thus realizing the mutual transformation of Online& Offline.

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The characteristics of network marketing

1, the specificity of the transaction

From the The main body of the transaction, with the increase in the number of Internet users and the development of e-commerce, the number of online shopping is increasing. But the main body of online shoppers are still with the following **** the same characteristics of the customer groups: young, more affluent, more knowledgeable people. From the point of view of the characteristics of the sales object, not all goods are suitable for online sales.

2, the new marketing tools

Network marketing is based on the application and development of modern electronic and communications technology, and market change and competition and marketing concepts are closely related to the transformation of a new discipline. Network marketing relative to traditional marketing, in many aspects there are obvious advantages.

3, the change in the marketing system

Network marketing is not isolated, in many cases, network marketing is the application of traditional marketing theory in the Internet environment and the development of network marketing is an indispensable element of marketing in the Internet era. The means of network marketing is not only limited to online, but focus on the combination of online and offline, online marketing and offline marketing is a complementary, mutually reinforcing marketing system.