How far can foreign trade e-commerce go?

Let's look at a fact first. People who often travel abroad should know that it's hard to find even a purely local one that doesn't sell China (as long as it's not too remote, there is no cell phone signal in the north) by visiting supermarkets or shopping malls in big cities around the world. China's goods have already crossed the ocean and entered the homes of consumers all over the world. Unfortunately, most of them are sold under brand names, that is, they are produced in China, and neither sellers nor buyers are.

Therefore, the question "How far can foreign trade e-commerce go" asked by the subject actually needs to be understood from two levels: traditional foreign trade, foreign trade with OEM sales, and foreign trade without its own sales channels and brand opportunities; As well as emerging foreign trade, production and sales are controlled by domestic enterprises, and overseas channels and brand opportunities are expanding.

We won't say much about how far the traditional OEM foreign trade can go. People who are concerned about the American election and the global situation should have a clear understanding in their hearts (don't think this is irrelevant).

Let's focus on emerging foreign trade e-commerce-it may be more appropriate to use "cross-border e-commerce". Let's first look at a set of data:

According to the data of Statista, the leading marketing research institution in the world, the global e-commerce sales have been increasing year by year since 20 12. In 20 13, the sales will be $65,438 +0.2 trillion, and will reach $2.45 trillion in 20 18 (doubling in five years), of which 26.3% will come from the American market (26.3%). Although the share of American e-commerce in global e-commerce sales is decreasing year by year, even by 2020, it is estimated that the share will still be as high as 65,438+07% (more than one sixth): including the share of other English-speaking countries, it still exceeds the share in China:

What does this data show? -If you are successful in e-commerce in China now, don't forget that there is another big cake you may have overlooked! On the other hand, if you feel that the living space of domestic e-commerce is being squeezed more and more seriously, you may wish to look up at the world around you: cross-border e-commerce may be your opportunity to get out of trouble.

If you still think this data is not enough to explain the problem, although the overseas e-commerce market is large, it has no advantage for international players: because of the high tariffs and freight charges-let's look at the next set of data:

22-33% of global e-commerce retailers sell their products through direct delivery: the so-called direct delivery means that products are delivered directly from manufacturers to buyers after being "purchased" online, without any intermediate channels. The so-called "two points and one line" concept of global logistics. And this kind of direct shipment, more than 92% of the American shippers come from non-American manufacturers. Several emerging online retailers you are familiar with, such as Zappos and Wayfair, all started in this way!

By 20 12, 34% of Amazon's goods will come from global logistics (that is, non-American goods). And this data is still increasing.

What are those Amazon players doing? Don't independent sellers who have made a lot of money by opening stores on Shopify, WooCommerce and Magento have to pay taxes and freight for their goods? Think carefully, don't be blinded by the concept! In fact, what these people are doing is essentially the same as the so-called "cross-border e-commerce" you want to do: because in the internet world, in the online world, there is no so-called national border, and there is no strict concept of national border like traditional physical stores. Isn't it? Is there an essential difference between registering a domain name in China (China) and building an e-commerce website and system in the United States (Americans)? Do they have any insurmountable obstacles? You know, everything you finally sell may come from China, just depending on how you brand (build a brand) and find customers.