Introduction of e-commerce channel model

Enterprises combine online sales of products with offline entities, and transform the functions of traditional channels into commodity display, experience service, warehousing and logistics, and after-sales service. Consumers understand and experience products through offline entities, and then order products through online sales terminals. Enterprises distribute orders to regional distributors to complete the marketing model of commodity sales. The future business model cannot be separated from offline business entities, and the traditional business model cannot be completely replaced. Traditional business model can't replace the convenience of online shopping, and online shopping can't replace the physical experience brought by traditional business model to consumers. The combination of e-commerce and traditional commerce is the final form of their development.