Traditional Culture Encyclopedia - Traditional culture - Modern Development of Jishan Twist
Modern Development of Jishan Twist
Molding characteristics
First, it has the leading quality advantage, reflecting the unique formula and processing technology; Second, it has great brand advantages and has become a famous food in China; Third, it has a wide range of consumer groups; Fourth, the price advantage is large, the production scale is large, and the management is intensive. At the same time, Jishan Twist has achieved two breakthroughs, from monotonous products to dozens of new series varieties and shapes, from difficult storage to three-quarters of the storage time.
Representative enterprise
Jishan Twist is the first one to promote Deng Twist today. As an "old brand" and a national registered trademark handed down from three generations, Jishan Gui Zhi Twist has inherited its original characteristics, adopted modern new materials, beautifully packaged and won a far-reaching reputation. Deng dough twists are salty and sweet. There are more than 10 varieties of crisp, chocolate, spiced and exotic twist, and the annual sales volume reaches 10000 boxes. Deng Mahua has won many national, provincial and municipal famous food awards, becoming "a must in China".
tap the market
During the period of 1999, the white ugly little dough twists of Jishan advanced into Taiyuan, the provincial capital, and the headquarters camped in Taoyuan Lane 1, which was divided into three major areas. At the beginning of June, 2002, Jishan Mahua became popular from 5438+065438+ 10. In its heyday, it sold more than 500 kilograms a day, with hundreds of buyers at many times and twenty or thirty at few. When people queue up to buy Jishan Twist, it is a great scenery in Bingzhou. Jishan twist makes consumers want to stop and become a hot commodity in the market.
Jishan county tried its best to develop the twist industry and established the registered trademark of Jishan Twist Association. This has played an excellent role in promoting Jishan Twist to occupy the provincial capital market, expand to the inside and outside of the Great Wall and become a well-known brand in China.
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