How to promote the brand of minority clothing?

How should the clothing wholesale industry do a good job in network marketing promotion to turn losses into wins? In the face of the rapid development of the Internet information age, online shopping has gradually been used by consumers, and can even be described as "dependence". As a result, the traditional direct selling industry has been declining in recent years, especially for businesses engaged in the clothing industry, which is undoubtedly the biggest blow.

Take the most famous Dahongmen clothing wholesale market in Beijing as an example. Everyone may know that Zhejiang people do business frequently, and Beijing Dahongmen Clothing Wholesale Market is also known as "Zhejiang Village in Beijing". So it sounds like it should be good to make money here, but what has been lingering in our ears in recent years is the phrase "make money this year without losing money" Obviously, the market has been very wrong in recent years, and many businesses and manufacturers have suffered heavy losses! As a result, more and more clothing began to join the online sales business, and even clothing factories joined the online promotion. So what should we pay more attention to when joining the network promotion team?

Under the network marketing mode in the Internet era, clothing enterprises need to do the following three things if they want to do network marketing well:

One is how consumers know your brand and products;

The second is how they buy your products;

The third is how to let consumers spontaneously spread positive information for enterprises.

1. How do consumers know your brand and products?

How many of the overwhelming advertisements in traditional media are truly memorable? And in those meetings, who can really lead the trend? As a clothing industry, I certainly know that brand wins and image is king is the general trend. In order to do a good job in brand recognition, the role of the network can not be ignored. How to make the network promote self-brand, the soft publicity of brand public relations is the first step that must be taken. First, the blog channel is a good choice to convey its brand advantages, features and stories to consumers in written form. Form a massive blog space that belongs to our own brand promotion to show the characteristics, advantages and stories of our brand, so as to achieve the purpose of publicity. Let the target customers know its brand, recognize the brand and buy its products.

Second, how do consumers buy your products?

When the brand has accumulated a lot of information in the internet space, it should do a good job in positioning its own brand, and lock in the internet space area where the target customer group is located for fixed-point publicity. Conduct corresponding online interaction and promotion methods, generate corresponding interaction with target customer groups, and drive their purchasing trends.

Third, let consumers spontaneously spread positive information for enterprises.

Collect successful cases, form their own brand stories and brand culture, and generate massive information dissemination through the Internet. Establish a * * * relationship with consumers to make it the best channel for brand word-of-mouth communication.