What sales channels does GT refer to in FMCG?

Marketing terminology: GT channel: Mao? Ton traditional channels, GT are mostly dealers, wholesalers and traditional shops? GT = disgusting? Tons.

Traditional marketing channels mainly refer to the channels through which products are delivered from R&D and production places to final consumers in the traditional marketing mode. In contrast, modern marketing channels include e-commerce as the main mode of network marketing channels, TV shopping marketing channels and so on. Traditional marketing channels are based on traditional communication and trading tools.

The so-called "tradition" comes from the fact that the real estate platform and brand stores are two layers of skin, which do not cooperate with each other, especially the former lacks unified management and integrated marketing.

When traditional channel providers highly assess the situation from the industrial chain, they learn to change their consistent game relationship with upstream brands into cooperative relationship. However, the sales power of non-brand products (or famous brands with insufficient local popularity) in traditional channels is obviously insufficient, and it is difficult to form a sustained and stable purchase, which is also one of the ultimate factors for the ineffective marketing of traditional terminal stores.

Extended data:

Present situation of traditional channels

With the continuous improvement of marketization, the product market is constantly refined, consumers are constantly subdivided, and new modern sales channels are constantly emerging. Many manufacturers use different means to develop and control new channels, which leads to more and more serious conflicts between traditional channels and modern channels.

Traditional channels and new channels

There are obvious differences between traditional channels and new channels in organizational structure and operation mode.

The traditional channel is a highly separated organizational network. Channel members are independent of each other and go their own way. Trading is based on their own interests, bargaining and competition, so the contact is loose and the trading relationship is very unstable. In this way, although the independence of each enterprise has been maintained, the lack of the same goal has affected the local and overall operating efficiency and operating efficiency.

The new channel is an organizational network with professional management and centralized planning. Channel members adopt different degrees of integrated operation or joint operation, thus forming business scale, strengthening communication ability, improving overall operating efficiency and operating efficiency, and effectively enhancing environmental adaptability and market competitiveness.

Baidu Encyclopedia-Traditional Channel