Traditional Culture Encyclopedia - Traditional culture - Information leakage, big data killing, algorithmic discrimination ...... How can we build digital trust?

Information leakage, big data killing, algorithmic discrimination ...... How can we build digital trust?

In recent years, the digital economy has continued to grow at a higher rate, and has gradually become an important driving force for economic quality and efficiency. E-commerce, online education, mobile payment and so on have long been with you and me. At the same time, digital governance challenges such as platform monopolization, big data kills, fake and shoddy goods, algorithmic discrimination, and brushing and speculation have also been exposed to the public. Against this background, the importance of trust in the digital era has become increasingly prominent. What is digital trust? How to build digital trust and promote the healthy development of China's digital economy? Let's look at it together.

What is digital trust?

In the previous agricultural and industrial economy, social trust is mainly maintained by interpersonal trust and institutional trust, while the trust relationship in the digital economy is digital trust. Based on the perspective of the development of digital economy and digital society, digital trust is a new type of trust relationship of two-way interaction between individuals, enterprises and governments in digital space based on digital technology to establish digital identity, which is the expansion of interpersonal trust and institutional trust, and the inevitable requirement for the circulation of credible data. Users are connected to network devices through digital identity, and the data integrity and privacy of all communication, socialization, transaction, search, entertainment and other activities in digital space must be effectively protected and managed. Digital trust builds relationships of trust between people and machines, technologies and platforms, and machines and machines. People believe that hardware, software, and platforms in the digital space are reliable, secure, and efficient, and platforms gain users' trust by demonstrating to them that they can ensure the security, privacy, reliability, and data ethics of an online program or device.

Digital trust revolutionizes the creation and maintenance of trust relationships, integrating interpersonal, institutional, and technological trust into a single entity, and is a way for governments, individuals, businesses, and machines to have confidence in the ability to protect data and personal privacy, and in the level of cybersecurity protection that underpins all of the requirements of the social activities of the digital economy, and is a more advanced form.

What is the value of digital trust?

Digital trust is the foundation for development and innovation in the digital economy. Digital trust in the era of the digital economy is the fundamental trust of individuals and organizations to participate in economic transactions, and the economic function of trust will be amplified.In May 2019, Nobel Prize-winning economist Paul Romer pointed out in his speech, "Insights into the Development of the Global Digital Economy", that trust is just as important as the establishment of rules in the development of digital platforms. Data is a key core element of the digital economy, digital trust helps solve data governance and security issues, promotes the formation of the data factor market, supports the market-oriented allocation of data, and promotes the development of the digital economy. Constructing a stable digital trust relationship between government-users-platforms-enterprises, and effectively managing digital governance issues such as platform monopoly, big data kills, fake and shoddy commodities, algorithmic discrimination, single-sheet speculation, and so on, will promote China's digital economy. The new system will promote the development of China's digital economy into a state of healthy competition and healthy development.

Digital trust saves transaction costs for economic operations.

In the early stages of China's e-commerce development, we were faced with the problem of trust on the Internet. In the absence of credit protection or legal support, third-party payment platforms provide payment protection for both sides of the transaction, solving the problem of trust between merchants and consumers and facilitating the smooth completion of transactions. During the development of the digital economy, there are more and more issues like solving the problem of mistrust between buyers and sellers. The establishment of digital trust relationships between the government/public **** department - enterprises/other organizations, the government/public **** department - natural persons, enterprises/other organizations - individual users, human-computer interactions and machine interactions will greatly reduce the transaction costs of economic activities, and can effectively avoid falling into the so-called North-type low-trust poverty trap - "The inability to make contracts effective and cost-efficient is the most important reason for the historical stagnation of development and the underdevelopment of today's Third World countries."

Digital trust is the engine of enterprise digital transformation. Building digital trust is becoming more challenging as cybersecurity and data privacy risks to organizations rise during digital transformation. Consumers' digital trust in information products and technology companies has become a core influence on how they download apps and purchase products/services. Only by establishing a digital trust system that effectively defends against cyberattacks, safeguards system and data security, protects user privacy, and ensures that businesses function properly in the digital transformation, can we accelerate the digital transformation of the economy.

Digital trust is the support for building a digital government. The construction of digital government is a strategic support for the modernization of the national governance system and governance capacity, and the use of digital technology to strengthen and improve governance is the key to the construction of digital government. Government governance starts with identity authentication and management, and the construction of a unified digital identity authentication and management platform, which aggregates data and information from all units of the government, and explores the value of the data, will greatly promote the precision of government services, the digitalization of social governance, and the scientificization of management decision-making.

Based on digital identity, building digital trust between the government and enterprises, citizens, and society can not only improve the quality and efficiency of government public **** services, but also increase the enthusiasm of citizens and enterprises to participate in social governance, and enhance the understanding of government policy recognition.

Digital trust can play a role in bridging the digital divide.

Digital trust can play a role in bridging the digital divide, which is characterized by the "access divide", "usage divide", and "capability divide", and which can occur at the individual, enterprise, regional, and national levels. The digital divide can occur at the individual, enterprise, regional and national levels. There are many reasons for the digital divide, among which the lack of digital trust is an important one. For example, trust is a bottleneck in the digital divide for the elderly, who are naturally conservative about new technologies, do not understand digital technology and are not skilled in the use of smartphones. The digital divide in the development of the digital economy has attracted great attention from the Party Central Committee, which has repeatedly emphasized the importance of enhancing the accessibility of the digital economy and eliminating the digital divide. Cultivating citizens' digital literacy, building digital trust relationships, and allowing more people to experience safer, more convenient, and better quality online transactions and services can bridge the digital divide.

What are the real-world pain points facing digital trust?

Over the past two decades, China's digital industrialization and industrial digitization have made great achievements, and the development of the industrial Internet has become more urgent in terms of the requirements for digital trust construction. However, some trust issues in the field of consumer Internet, consumer trust in digital technology and Internet platforms decline, resulting in a downward trend in China's digital trust. There are many pain points in the current establishment of digital trust.

① The laws and regulations for building digital trust have yet to be further improved. China's digital trust began in 2003 with the construction of a network trust system. In recent years, China has begun to pay attention to the institutional construction of digital trust, and promulgated a number of laws and regulations involving digital trust. However, China urgently needs to strengthen the top-level design of digital trust, clarify the focus and difficulties of building a digital trust system in China, and establish and improve laws and regulations on e-signature, e-identity, e-authentication, network security and data security, privacy protection, and so on.

② digital trust interconnection infrastructure to be completed. China's government system has established a digital certificate authentication system (national government extranet CA system, RA system), key management system, etc., but the digital trust infrastructure for enterprises and citizens has just begun to build. For example, the information of the same person in different centralized systems is in a segregated state, and there is "fragmentation" or even fragmentation in the process of regional and industrial cross-certification. As the network framework for inter-ministerial interconnection has not been completed, digital identity systems cannot be interconnected, and government departments, enterprises, social organizations and natural persons cannot effectively interact with each other in terms of digital trust. The lack of a unified digital identity, entity identification and authentication, and a series of security policy mechanisms, digital trust is difficult to ensure the accuracy, stability and convenience of digital interaction.

③ Network security and data privacy risks are severe. Artificial intelligence, blockchain, cloud computing and 5G and other digital technology applications have brought about network privacy and security issues, according to CNNIC statistics, although the proportion of Internet users experiencing all types of network security problems have declined, as of December 2020, the leakage of personal information of China's Internet users (21.9%), network fraud (16.5%), equipment in the virus or Trojan horse ( 10.8%), and account or password theft (8.2%) are still serious problems. Chinese companies are facing innovation risks from digital transformation, and business success in the connected device space depends on building digital trust with consumers .

④ It is difficult to balance data governance with platform innovation. The use of big data can bring innovation to economic and social development, but there is a need to balance privacy protection with business innovation. Consumers are eager to personalize their experiences but are concerned about data security, and companies are reluctant to limit their competitiveness by failing to make full use of user information to provide better services in order to implement privacy protection. How to balance security with data mobility is an urgent need to establish adequate controls for "digital trust".

⑤Technical trust and institutional trust need to be harmonized. For example, the blockchain technology is only true for the data after it is uploaded, and the data before it is uploaded needs to be guaranteed by the institutional trust. Despite the continuous improvement of technology-based digital trust, the interaction between technology and the system has not yet been formed to enhance, the system needs to be inclusive in its treatment of technological development, and the technology itself should be consistent with the system in terms of its value objectives.

Overall, the construction of digital trust in China is in its infancy, and the problems that currently exist are problems in the development of the digital economy, as well as problems faced by the world in general.

How to accelerate the construction of a digital trust system?

During the "14th Five-Year Plan" period, accelerating digital development is a national strategy. Building a digital trust system is not only an important part of the construction of the network security system, but also an important part of the digital economy and digital society. The so-called digital trust system is based on credible digital identity verification and credible data circulation as the core, through the construction of institutional trust, data trust, interpersonal trust, technological trust and system trust, to realize the identity, data, contracts, property rights, legal persons, technology, and other six "credible" digital intelligent trust operation system.

First, to strategically build a people-oriented digital trust system. It is recommended that the top-level design of China's digital trust system adhere to the people-centered development ideology, focusing on bridging the digital divide, reasonably protecting personal information, strictly guarding against cyber risks, dealing with the relationship between institutional trust and digital trust, and improving the quality of life of the people, promoting the all-round development of human beings, and enhancing the sense of access of the people as the starting and ending point of the construction of the digital trust system.

Secondly, the establishment of a digital trust model that interacts with technology and the system. The first step is to make sure that you are aware of the importance of the technology, and that you are not over-exaggerating the role of digital technology in the construction of trust, and that the system should remain moderately flexible and tolerant of technological innovations, so as not to be kidnapped by the ethical.

Third, the establishment of an infrastructure for the interconnection and mutual recognition of digital identities.

The popularization of digital identity is the foundation of digital trust. For example, the South Korean government plans to fully popularize the electronic ID card in 2022, replacing the existing physical ID card, so that in the future, you only need to show the electronic ID card stored in the cell phone, that is, you can handle all kinds of business. It is recommended to accelerate the construction of a national platform for the interconnection and mutual recognition of digital identities, and to establish a sound system for the interconnection of information systems, the unified authentication of identities, and the related system for matters such as one network, eliminating information silos and reducing transaction costs.

Fourth, further improve the laws and regulations, rules and standards of digital trust.

It is recommended that we accelerate the development of digital identity regulations, expedite the introduction of personal information protection laws, and improve the standard specifications and implementation guidelines for the application of digital trust technologies (AI, biometrics, privacy computing technology, blockchain, quantum technology, etc.), so as to build a system of digital trust laws and regulations that is on par with international standards and promotes the innovative development of the digital economy. It will also strengthen the supervision of intellectual property infringement, data abuse, illegal data collection, algorithmic discrimination, and credit speculation.

Fifth, focus on the research and development and application of core technologies of digital trust. Digital trust technology is the infrastructure of the industrial Internet big synergy, big data mining can be applied to credit evaluation, blockchain through encryption algorithms, decryption algorithms, timestamps and a series of mathematical ways to create a new trust mechanism, the use of comprehensive or integrated big data, artificial intelligence, blockchain technology can be constantly innovated digital trust mechanism. It is recommended that the government increase support for the original innovation of the core technology of digital trust to create conditions for the continuous expansion of application scenarios.

Sixth, balance the relationship between privacy protection and encouragement of industry innovation. Establishing trust and encouraging innovation are the two most important goals of establishing a digital trust system. Accelerating digital transformation and addressing cybersecurity require governments and markets to strengthen cooperation, assume *** the same responsibilities, *** comply with reliable cybersecurity standards, and *** fight cybercrime. Both markets and governments should deepen their understanding of continuous innovation in technology, regulations, and standardization, deepen their understanding of the role of data in market innovation, and ****together promote the openness, protection, ****enjoyment, and rational use of data.

Seventh, strengthen international cooperation to establish a new digital governance and digital trust framework. The issue of digital trust is a global issue, and governments are paying more and more attention to digital trust. in September 2020, the Declaration in Honor of the 75th Anniversary of the Founding of the United Nations put forward that "it is imperative to outline a vision for digital cooperation and a digital future***same as that of the United Nations and to address the issues of digital trust and security". In our advocacy of building a cyberspace destiny *** same body of work, it is recommended that our government take the design of a global digital trust framework as a starting point, actively guide and participate in the laws, regulations and standard rules of digital trust, and promote the construction of a more just and reasonable global Internet governance system.